job description
Join Dink Asia Sdn Bhd as a Senior Digital Creative Designer & Social Media Marketing Specialist and take the lead in crafting compelling digital experiences for international clients. Based in the vibrant hub of Bali, Indonesia, this role offers the perfect blend of creativity, strategy, and career growth in a dynamic, fast-paced environment.
As an all-rounder in digital design and social media, you’ll collaborate with cross-functional teams to develop visually stunning content, drive brand engagement, and execute data-driven marketing campaigns. Whether you're designing eye-catching graphics, optimizing social media strategies, or analyzing performance metrics, your work will directly impact our global projects and long-term success.
We’re looking for a passionate, innovative professional who thrives in a creative workspace and is eager to grow with a forward-thinking company. If you’re ready to make your mark in the digital marketing landscape while enjoying Bali’s inspiring culture and lifestyle, this is your opportunity.
Responsibility
- Design and produce high-quality digital assets, including social media graphics, banners, videos, and interactive content.
- Develop and execute comprehensive social media strategies to enhance brand visibility, engagement, and lead generation.
- Collaborate with marketing, content, and product teams to align creative output with business objectives and campaign goals.
- Monitor and analyze social media performance using tools like Google Analytics, Meta Insights, and other KPIs to optimize strategies.
- Stay ahead of digital design trends, platform updates, and emerging technologies to ensure cutting-edge creative solutions.
- Manage content calendars, scheduling posts, and ensuring consistent brand messaging across all digital channels.
- Create and edit multimedia content (photos, videos, animations) for campaigns, websites, and social platforms.
- Provide creative direction and mentorship to junior designers and marketing team members.
Qualifications
- Bachelor’s degree in Digital Design, Marketing, Communications, or a related field (or equivalent experience).
- Minimum 5 years of experience in digital design, social media marketing, or a similar role, with a strong portfolio showcasing creative work.
- Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), Canva, Figma, or similar.
- In-depth knowledge of social media platforms (Instagram, Facebook, LinkedIn, TikTok, etc.) and best practices for content optimization.
- Strong understanding of SEO, SEM, and digital marketing principles to drive organic and paid growth.
- Excellent communication, storytelling, and copywriting skills for crafting engaging captions and narratives.
- Experience with analytics tools (Google Analytics, Meta Business Suite, Hootsuite) to track and report on campaign performance.
- Ability to work independently, manage multiple projects, and meet tight deadlines in a fast-paced environment.