job description
Join Viva International Food & Restaurants, Inc. as a Digital Marketing Officer and take the lead in shaping the online presence of our prestigious restaurant group across Bali’s most vibrant locations. In this dynamic role, you’ll design and execute cutting-edge digital campaigns, leverage social media, SEO, and paid advertising to elevate brand visibility, and drive measurable growth in customer engagement and sales.
Based in the heart of Bali’s culinary and tourism hubs—including Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, and Kuta—you’ll collaborate with a passionate team to create compelling digital experiences that resonate with both local and international audiences. Your expertise in analytics and performance marketing will be key to optimizing our digital strategy and delivering exceptional ROI.
If you’re a creative, data-driven marketer with a passion for food, hospitality, and digital innovation, this is your chance to make a lasting impact in one of Southeast Asia’s most exciting markets.
Responsibility
- Develop and execute comprehensive digital marketing strategies to boost brand awareness, customer acquisition, and retention across all restaurant locations in Bali.
- Manage and optimize social media channels (Instagram, Facebook, TikTok, LinkedIn) with engaging content, community management, and influencer collaborations.
- Plan and oversee paid advertising campaigns (Google Ads, Meta Ads, etc.) to maximize reach, conversions, and ROI.
- Implement SEO best practices to improve organic search rankings, website traffic, and local visibility for each restaurant.
- Monitor and analyze performance metrics (Google Analytics, social insights, etc.) to refine strategies and report on KPIs.
- Collaborate with the creative team to produce high-quality visual and video content tailored to digital platforms.
- Stay ahead of industry trends in digital marketing, hospitality, and food & beverage to innovate and adapt strategies.
- Coordinate with restaurant managers to align digital efforts with on-ground promotions, events, and customer feedback.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum 3 years of experience in digital marketing, preferably in the hospitality, F&B, or retail industry.
- Proven track record in managing social media, SEO, and paid advertising campaigns with measurable results.
- Proficiency in Google Analytics, Meta Business Suite, Google Ads, and SEO tools (e.g., SEMrush, Ahrefs).
- Strong content creation and copywriting skills with an eye for visual storytelling.
- Excellent analytical and problem-solving abilities to interpret data and optimize performance.
- Familiarity with CRM and email marketing platforms is a plus.
- Passion for the food & beverage industry and a deep understanding of Bali’s market dynamics.