job description
Join RELX (Singapore) Pte Ltd as a Senior Marketing Executive and drive impactful B2B marketing strategies across Southeast Asia. Based in the vibrant hubs of Bali (Canggu, Ubud, Denpasar, or surrounding areas), youâll play a pivotal role in elevating LexisNexisâs brand presence, generating high-quality leads, and executing data-driven campaigns that resonate with enterprise clients.
This is a unique opportunity to blend strategic thinking with creative execution, working in a dynamic, results-oriented environment. Leverage your expertise in B2B marketing, digital transformation, and regional market insights to shape the future of legal and business solutions in APAC. Enjoy the flexibility of remote work while collaborating with a global team committed to innovation and excellence.
If youâre a results-driven marketer with a passion for crafting compelling narratives and measurable growth, weâd love to hear from you.
Responsibility
- Develop and execute B2B marketing strategies tailored to Southeast Asian markets, aligning with LexisNexisâ global objectives.
- Lead multi-channel campaigns (email, social, SEO/SEM, content marketing) to generate and nurture high-intent leads.
- Collaborate with sales and product teams to create value-driven messaging and go-to-market plans for new solutions.
- Analyze market trends, competitor activity, and customer insights to refine targeting and positioning.
- Manage marketing automation tools (e.g., HubSpot, Marketo) to optimize lead scoring and conversion funnels.
- Oversee the production of high-impact content (whitepapers, case studies, webinars) that establishes thought leadership.
- Monitor and report on KPIs (ROI, CAC, MQLs) to demonstrate marketingâs impact on revenue growth.
- Foster partnerships with industry influencers, media, and event organizers to amplify brand visibility.
Qualifications
- Bachelorâs degree in Marketing, Business, or related field; MBA or advanced certification (e.g., Google Analytics, HubSpot) is a plus.
- 5+ years of B2B marketing experience, preferably in SaaS, legal tech, or professional services.
- Proven track record in demand generation, lead nurturing, and CRM management.
- Strong analytical skills with proficiency in Google Analytics, SEO tools, and marketing dashboards.
- Excellent written and verbal communication in English; multilingual (e.g., Bahasa Indonesia, Mandarin) is advantageous.
- Experience with APAC markets, including cultural nuances and regulatory landscapes.
- Creative thinker with a data-driven approach to problem-solving.
- Ability to work independently in a remote setting while collaborating across time zones.