job description
Are you a creative and strategic thinker passionate about making a difference in education? Kangaroo Learning Center is seeking a dynamic Digital Marketing Executive to join our vibrant team in Bali. In this role, youâll develop and execute innovative marketing strategies to engage parents, grow our digital presence, and drive enrollment across our programs.
As part of a forward-thinking educational institution, youâll have the opportunity to shape our brandâs voice, create compelling content, and leverage data-driven insights to connect with our community. Whether youâre a seasoned marketer or a fresh graduate eager to kickstart your career, this role offers a collaborative environment where your ideas will be valued and your growth supported.
Baliâs inspiring setting provides the perfect backdrop for creativity and professional development. If youâre ready to combine your marketing expertise with a passion for education, weâd love to hear from you!
Responsibility
- Develop and implement comprehensive digital marketing strategies to increase brand awareness and student enrollment.
- Create engaging, SEO-optimized content for websites, social media, email campaigns, and blogs.
- Manage and grow social media channels (Facebook, Instagram, LinkedIn, etc.) with a focus on parent and student engagement.
- Plan and execute digital advertising campaigns (Google Ads, Meta Ads, etc.) to target key demographics.
- Monitor and analyze performance metrics (KPIs) to refine strategies and improve ROI.
- Collaborate with cross-functional teams to ensure brand consistency across all marketing materials.
- Build and maintain strong relationships with parents, schools, and community partners through outreach and events.
- Stay updated on digital marketing trends and educational industry developments to drive innovation.
Qualifications
- Bachelorâs degree in Marketing, Communications, Business, or a related field (fresh graduates are welcome).
- Proven experience in digital marketing, content creation, or social media management (internships count!).
- Strong written and verbal communication skills in English.
- Proficiency in SEO/SEM, Google Analytics, and social media management tools.
- Creative mindset with the ability to develop compelling visual and written content.
- Analytical skills to interpret data and adjust strategies accordingly.
- Self-motivated, detail-oriented, and able to work in a fast-paced environment.
- Passion for education and a desire to contribute to a mission-driven organization.