job description
Join Mandiri Andalan Utama as our Chief Marketing Officer (CMO) in the vibrant financial services sector, based in Bali, Indonesia. This is a unique opportunity to lead strategic marketing initiatives, drive brand growth, and shape the future of financial solutions in one of Southeast Asia’s most dynamic markets.
As CMO, you will oversee all marketing functions, from digital campaigns to customer acquisition, ensuring alignment with our mission to deliver innovative financial products. Enjoy a competitive salary range of IDR 2.6M – 3.9M per month, along with comprehensive benefits including BPJS Ketenagakerjaan (employment insurance), BPJS Kesehatan (health insurance), performance incentives, and clear career progression paths.
Based in Badung, Bali, you’ll work in a collaborative environment with opportunities to leverage the region’s thriving business ecosystem. Whether you’re in Canggu, Ubud, Denpasar, or Jimbaran, this role offers the flexibility to thrive in Bali’s most strategic locations.
If you’re a visionary marketing leader with a passion for finance and a track record of driving growth, we want to hear from you. Apply today to take the next step in your executive career.
Responsibility
- Strategic Leadership: Develop and execute comprehensive marketing strategies to enhance brand visibility and market share in the financial sector.
- Digital Marketing: Oversee SEO, SEM, social media, and content marketing campaigns to attract and retain customers.
- Brand Management: Ensure consistent brand messaging across all channels, including print, digital, and in-person events.
- Customer Acquisition: Design and implement data-driven campaigns to acquire high-value clients and improve conversion rates.
- Partnerships & Alliances: Build and maintain strategic partnerships with banks, fintech firms, and other stakeholders.
- Market Research: Conduct in-depth analysis of industry trends, competitor activities, and customer needs to inform marketing decisions.
- Team Development: Lead, mentor, and expand the marketing team to achieve organizational goals.
- Performance Metrics: Monitor KPIs (e.g., ROI, CAC, LTV) and adjust strategies to maximize efficiency and impact.
Qualifications
- Proven Experience: Minimum 8+ years in marketing, with at least 3 years in a senior leadership role (CMO, Marketing Director, or equivalent) in finance, banking, or fintech.
- Industry Knowledge: Deep understanding of financial products, regulatory environments, and customer behavior in Indonesia.
- Digital Expertise: Proficiency in digital marketing tools (Google Analytics, HubSpot, CRM systems) and social media platforms.
- Leadership Skills: Strong ability to inspire and manage cross-functional teams, including creative, digital, and sales departments.
- Analytical Mindset: Experience using data analytics to drive decision-making and optimize marketing spend.
- Communication: Exceptional written and verbal skills in English and Bahasa Indonesia for stakeholder engagement.
- Innovation: Track record of launching successful, creative marketing initiatives that disrupt the market.
- Education: Bachelor’s degree in Marketing, Business, Finance, or related field; MBA or advanced degree is a plus.