job description
Join Mdm Ling Bakery Pte Ltd as a Digital Marketing Executive and take the lead in shaping our brand’s digital presence across Bali’s most vibrant locations. We’re seeking a creative, data-driven marketer to own our content strategy, digital campaigns, and growth initiatives in a dynamic, fast-paced environment.
In this role, you’ll blend storytelling with analytics to engage audiences, drive traffic, and convert leads into loyal customers. From crafting compelling social media narratives to optimizing paid ad performance, you’ll play a pivotal role in scaling our digital footprint. Bali’s thriving expat and tourism market offers a unique playground for innovative marketing—ideal for a professional who thrives on creativity and measurable impact.
If you’re passionate about SEO, content creation, and performance marketing, and eager to work in a collaborative, results-oriented team, this is your chance to make a tangible difference in a growing business.
Responsibility
- Develop and execute data-driven digital marketing strategies across social media, email, SEO, and paid advertising to boost brand awareness and lead generation.
- Create, curate, and optimize high-engagement content (copy, graphics, videos) tailored to Bali’s diverse audiences, including expats, tourists, and locals.
- Manage and analyze performance metrics (Google Analytics, Meta Insights, etc.) to refine campaigns and maximize ROI.
- Plan and execute paid ad campaigns (Google Ads, Meta, TikTok) with A/B testing to improve conversion rates and reduce CPA.
- Collaborate with cross-functional teams to align digital efforts with product launches, promotions, and seasonal events.
- Monitor industry trends and competitor activity to identify opportunities for innovation and differentiation.
- Optimize website and landing pages for SEO and UX to enhance organic traffic and user engagement.
- Build and nurture community engagement through interactive campaigns, influencer partnerships, and loyalty programs.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field. Relevant certifications (Google Ads, Meta Blueprint, HubSpot) are a plus.
- Proven 2+ years of experience in digital marketing, with a portfolio showcasing successful campaigns (social media, SEO, or paid ads).
- Proficiency in marketing tools such as Google Analytics, SEMrush, Canva, Mailchimp, and CRM platforms.
- Strong copywriting and storytelling skills, with the ability to adapt tone and style for different audiences.
- Experience with content management systems (CMS) and basic HTML/CSS is advantageous.
- Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
- Excellent communication and project management skills to coordinate with internal and external stakeholders.
- Passion for the F&B or hospitality industry and familiarity with Bali’s market dynamics is a bonus.