job description
Join Mandiri Andalan Utama as our Chief Marketing Officer (CMO) in the vibrant financial services sector, based in Bali, Indonesia. This is a unique opportunity to lead strategic marketing initiatives, drive brand growth, and shape the future of financial solutions in one of Southeast Asia’s most dynamic markets.
As CMO, you will oversee all marketing functions, from digital campaigns to customer acquisition, ensuring alignment with business objectives. You’ll work closely with executive leadership to develop data-driven strategies that enhance market presence, optimize customer engagement, and maximize revenue growth. With a competitive salary range of IDR 4,035,000 – 6,000,000 per month, plus performance incentives, BPJS benefits, and clear career progression, this role offers both financial rewards and professional fulfillment.
Bali’s thriving business ecosystem—spanning Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, and Badung—provides an inspiring backdrop for innovation. Whether you’re a seasoned marketing leader or an ambitious strategist, this position is your chance to make a lasting impact in the finance industry while enjoying the island’s unparalleled work-life balance.
Responsibility
- Develop and execute comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth in the financial services sector.
- Lead digital marketing campaigns (SEO, SEM, social media, email) to enhance online visibility and engagement.
- Oversee market research and competitive analysis to identify trends, opportunities, and customer needs.
- Collaborate with sales and product teams to align marketing efforts with business goals and product launches.
- Manage brand positioning and messaging to ensure consistency across all channels (website, print, events, PR).
- Optimize customer journey and conversion funnels using data analytics and A/B testing.
- Build and mentor a high-performing marketing team, fostering creativity, accountability, and innovation.
- Monitor KPIs (ROI, CAC, LTV) and present performance reports to executive stakeholders.
Qualifications
- Bachelor’s or Master’s degree in Marketing, Business, Finance, or related fields; MBA is a plus.
- Minimum 8+ years of experience in marketing leadership, preferably in financial services, fintech, or banking.
- Proven track record in digital marketing, brand management, and campaign optimization.
- Strong analytical skills with proficiency in Google Analytics, CRM tools, and marketing automation platforms.
- Excellent communication and stakeholder management skills in English (Indonesian is a bonus).
- Deep understanding of SEO, content marketing, and paid advertising (Meta, Google Ads).
- Strategic thinker with the ability to translate data into actionable insights.
- Experience working in Indonesia’s regulatory and financial landscape is highly desirable.