job description
Join PT Citra Alam Aromindo, a leading manufacturer of premium personal care products under the renowned brands Bizarre and Napoleon. We are seeking a dynamic and experienced Customer Relationship Management (CRM) Manager to drive our customer engagement strategies, enhance brand loyalty, and optimize our CRM systems in the vibrant market of Bali.
In this pivotal role, you will lead the development and execution of CRM initiatives to strengthen relationships with our diverse customer base, including retailers, distributors, and end consumers. Your expertise will be instrumental in leveraging data-driven insights to refine our marketing efforts, improve customer retention, and ultimately boost sales performance across Bali’s competitive retail landscape.
Based in Denpasar, this position offers the opportunity to work in a fast-paced, innovative environment where your strategic vision will directly impact the growth of our iconic brands. If you are passionate about CRM, thrive in collaborative settings, and have a proven track record in consumer goods or retail, we invite you to apply and be part of our mission to deliver exceptional personal care solutions.
Responsibility
- Develop and implement comprehensive CRM strategies to enhance customer engagement, retention, and loyalty for Bizarre and Napoleon brands.
- Oversee the CRM software platform, ensuring seamless integration with sales, marketing, and customer service teams.
- Analyze customer data and market trends to identify opportunities for personalized marketing campaigns and targeted promotions.
- Collaborate with cross-functional teams to align CRM initiatives with brand objectives, sales targets, and customer experience goals.
- Monitor and report on CRM performance metrics, including customer acquisition costs, lifetime value, and churn rates.
- Train and mentor staff on best practices in CRM, ensuring consistent and high-quality customer interactions.
- Manage customer feedback loops to address concerns, resolve issues, and improve overall satisfaction.
- Stay updated on industry trends and CRM technologies to recommend innovative solutions for business growth.
Qualifications
- Bachelor’s degree in Business Administration, Marketing, or a related field; Master’s degree is a plus.
- Minimum 5 years of experience in CRM management, preferably in the retail, FMCG, or personal care industry.
- Proven expertise in CRM software (e.g., Salesforce, HubSpot, Zoho) and data analytics tools.
- Strong leadership and project management skills, with the ability to drive cross-departmental collaboration.
- Excellent communication and interpersonal skills, with fluency in English and Bahasa Indonesia.
- Analytical mindset with the ability to interpret customer data and KPIs to inform strategic decisions.
- Experience in developing loyalty programs, email marketing, and customer segmentation strategies.
- Familiarity with the Bali market and its retail landscape is highly advantageous.