job description
Are you a visionary storyteller with a passion for data-driven results? Lagoon Media Asia is looking for a Creative Content Strategist to join our dynamic team in the heart of Bonifacio Global City. In this pivotal role, you will be the architect behind high-performing content ecosystems that don't just capture attentionâthey drive measurable growth and brand loyalty.
We don't just want writers; we want strategists who understand the intersection of brand identity and consumer psychology. You will work across diverse channels to craft compelling ad copy, long-form content, and integrated campaign concepts that resonate with our target audiences in the competitive Asian market.
If you thrive in a fast-paced agency environment and love turning complex brand goals into engaging, conversion-optimized content, we want to hear from you. Help us shape the voice of industry-leading brands and elevate our creative output to new heights.
Responsibility
- Develop and execute comprehensive content strategies that align with client business objectives and brand voice.
- Create high-converting ad copy for social media, PPC campaigns, and email marketing initiatives.
- Conduct deep-dive research into market trends, audience personas, and competitor activity to inform content direction.
- Collaborate with graphic designers and video editors to produce cohesive, multi-format campaign assets.
- Manage content calendars and ensure consistent brand messaging across all digital touchpoints.
- Monitor and analyze campaign performance metrics, providing actionable insights for continuous optimization.
- Brainstorm innovative creative concepts for integrated marketing campaigns that drive engagement and lead generation.
Qualifications
- Bachelorâs degree in Marketing, Communications, Journalism, or a related field.
- Minimum of 3 years of professional experience in content strategy, copywriting, or digital marketing.
- Proven portfolio demonstrating successful campaigns and high-performing ad copy.
- Strong understanding of SEO best practices and their application in content strategy.
- Exceptional storytelling skills with a keen eye for detail and creative flair.
- Proficiency in digital marketing tools such as Google Analytics, SEMrush, or similar platforms.
- Ability to thrive under tight deadlines while managing multiple client projects simultaneously.
- Excellent communication and presentation skills, with a collaborative team-player mindset.