job description
Are you a creative thinker with a passion for crafting compelling content strategies across multiple social media platforms? Sym World Sdn Bhd is seeking a dynamic Content Strategist to lead our content initiatives for clients across Facebook, Instagram, TikTok, and XiaoHongShu. This role offers the unique opportunity to shape brand narratives, drive engagement, and innovate within the digital marketing space.
Based in the vibrant locales of Bali, you'll collaborate with cross-functional teams to develop integrated content strategies that resonate with diverse audiences. From conceptualizing campaigns to analyzing performance metrics, you'll play a pivotal role in elevating our clients' digital presence.
If you thrive in a fast-paced environment and have a knack for storytelling, we’d love to hear from you!
Responsibility
- Develop and execute comprehensive content strategies tailored to each social media platform (FB, IG, TikTok, XiaoHongShu).
- Lead content creation, including copywriting, visual storytelling, and multimedia production.
- Collaborate with designers, videographers, and marketing teams to produce high-quality, on-brand content.
- Monitor and analyze content performance using analytics tools to optimize engagement and ROI.
- Stay ahead of industry trends and platform algorithm updates to ensure content remains relevant and impactful.
- Manage content calendars and ensure timely delivery of campaigns across all channels.
- Conduct competitor research and audience insights to refine content strategies.
- Work closely with clients to align content with their brand voice and business objectives.
Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience (3+ years) in content strategy, social media management, or digital marketing.
- Strong portfolio showcasing successful content campaigns across multiple platforms.
- Excellent written and verbal communication skills in English.
- Proficiency in content management systems (CMS) and social media scheduling tools.
- Analytical mindset with experience in interpreting data to drive content decisions.
- Creative thinker with a keen eye for design and storytelling.
- Ability to work independently and collaboratively in a remote or hybrid setting.