job description
Join Mandiri Andalan Utama, a dynamic leader in the retail and consumer products industry, as our next Chief Marketing Officer (CMO) in the vibrant heart of Bali. This is a rare opportunity to shape the future of a growing brand, driving innovative marketing strategies that captivate audiences and accelerate business growth.
As CMO, you will lead a high-performing team to develop and execute data-driven campaigns, enhance brand equity, and expand market reach across Indonesia. With a competitive salary package (IDR 4.3M–4.5M/month), comprehensive benefits, and a clear career progression path, this role offers both professional fulfillment and work-life balance in one of the world’s most inspiring locations.
Based in Denpasar, you’ll collaborate with cross-functional teams to align marketing initiatives with business objectives, leveraging your expertise in digital transformation, brand management, and consumer insights. Whether you’re optimizing omnichannel strategies or forging strategic partnerships, your leadership will be pivotal in positioning Mandiri Andalan Utama as a market leader.
Responsibility
- Develop and implement comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth.
- Lead digital marketing initiatives, including SEO, SEM, social media, and content marketing, to enhance online presence and engagement.
- Oversee brand management, ensuring consistency across all channels, products, and customer touchpoints.
- Analyze market trends and consumer behavior to identify opportunities and refine targeting strategies.
- Collaborate with sales, product, and R&D teams to align marketing efforts with business goals and product launches.
- Manage marketing budgets, allocating resources effectively to maximize ROI across campaigns.
- Build and mentor a high-performing marketing team, fostering a culture of creativity, innovation, and accountability.
- Establish KPIs and performance metrics to measure the success of marketing initiatives and report insights to stakeholders.
Qualifications
- Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field; MBA is a plus.
- Minimum 10+ years of experience in marketing, with at least 5 years in a senior leadership role (e.g., Marketing Director, Head of Marketing).
- Proven track record in brand development, digital marketing, and campaign management within the retail or consumer goods sector.
- Strong analytical skills with proficiency in data-driven decision-making (e.g., Google Analytics, CRM tools, market research).
- Exceptional leadership and communication skills to inspire teams and collaborate with C-level executives.
- Deep understanding of Indonesian market dynamics and consumer behavior, with experience in regional or national campaigns.
- Fluency in English and Indonesian; additional languages are a plus.
- Strategic thinker with a results-oriented mindset and a passion for innovation in marketing.