job description
Join Mandiri Andalan Utama, a leading financial services provider, as our Chief Marketing Officer (CMO) in the vibrant heart of Bali. This is a unique opportunity to shape the strategic direction of our brand, drive customer acquisition, and lead innovative marketing initiatives in the dynamic Indonesian financial sector.
As CMO, you will oversee all marketing functions, from digital campaigns to traditional outreach, ensuring alignment with our business goals. Your expertise will be pivotal in enhancing our market presence, fostering customer loyalty, and driving revenue growth. With a minimum requirement of a Diploma-3 (D3) education, this role is ideal for a visionary leader passionate about finance and marketing.
Based in Denpasar, you’ll work in a collaborative environment with opportunities to impact the financial landscape of Bali and beyond. Competitive compensation, professional growth, and the chance to lead a talented team await the right candidate.
Responsibility
- Develop and execute comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth in the financial sector.
- Lead digital marketing campaigns, including SEO, SEM, social media, and email marketing, to enhance online visibility and engagement.
- Oversee brand management, ensuring consistency across all channels, including advertising, PR, and corporate communications.
- Analyze market trends, competitor activities, and customer insights to identify opportunities for innovation and differentiation.
- Collaborate with sales, product, and customer service teams to align marketing efforts with business objectives.
- Manage marketing budgets, allocate resources efficiently, and measure ROI to optimize performance.
- Build and maintain strong relationships with media partners, influencers, and industry stakeholders.
- Drive customer retention strategies, including loyalty programs and personalized engagement initiatives.
Qualifications
- Minimum Diploma-3 (D3) in Marketing, Business, Finance, or a related field. Bachelor’s or Master’s degree is a plus.
- Proven experience (5+ years) in a senior marketing role, preferably in the financial services or fintech industry.
- Strong leadership skills with a track record of managing high-performing marketing teams.
- Expertise in digital marketing, including SEO, PPC, social media, and content marketing.
- Excellent analytical and strategic thinking abilities, with a data-driven approach to decision-making.
- Outstanding communication and interpersonal skills, with fluency in English and Indonesian.
- Deep understanding of the Indonesian financial market and regulatory environment.
- Creative mindset with the ability to develop innovative and impactful marketing campaigns.