job description
Join De Castro Consulting as a Customer Relationship Specialist - Digital Marketing and play a pivotal role in nurturing our wellness community through innovative digital engagement strategies. Based in the vibrant locales of Bali, you will design and execute retention campaigns that inspire, connect, and support our audience across multiple digital platforms.
This role is perfect for a creative and analytical professional who thrives in a dynamic environment and is passionate about leveraging digital marketing to build lasting customer relationships. If you have a knack for crafting compelling content and a deep understanding of digital channels, we want you on our team!
At De Castro Consulting, we value innovation, collaboration, and a customer-centric approach. You'll work with a talented team dedicated to making a positive impact in the wellness industry. Enjoy the flexibility of working in Bali's most sought-after locations while contributing to meaningful projects that drive engagement and growth.
Responsibility
- Develop and implement retention and engagement campaigns across digital channels (email, social media, webinars, etc.) to foster a loyal wellness community.
- Analyze customer data and feedback to identify trends and opportunities for improving engagement and satisfaction.
- Create and curate compelling content, including newsletters, blog posts, and social media updates, tailored to our audience's needs.
- Collaborate with cross-functional teams (marketing, sales, product) to ensure a cohesive and seamless customer experience.
- Monitor and report on campaign performance using analytics tools, providing insights and recommendations for optimization.
- Manage customer inquiries and feedback across digital platforms, ensuring timely and professional responses.
- Stay updated on digital marketing trends and best practices to continuously enhance our engagement strategies.
- Organize virtual and in-person events to strengthen community bonds and drive brand loyalty.
Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Proven experience (2+ years) in digital marketing, customer relationship management, or a similar role.
- Strong written and verbal communication skills, with a keen eye for detail and creativity.
- Proficiency in digital marketing tools (e.g., Mailchimp, HubSpot, Google Analytics, social media platforms).
- Experience with content creation and management, including copywriting and basic graphic design.
- Analytical mindset with the ability to interpret data and derive actionable insights.
- Excellent organizational and project management skills, with the ability to multitask and meet deadlines.
- Passion for wellness, health, or related industries is a plus.