job description
Join X Star Technology as our Growth Marketing Manager and take the lead in driving scalable, data-driven acquisition strategies from our tropical hub in Bali. This is your chance to own the entire customer journey—from first click to conversion—and see the direct impact of your work in real time.
In this high-impact role, you’ll blend creativity with analytics to optimize multi-channel campaigns (paid social, SEO/SEM, email, and partnerships) while leveraging cutting-edge tools to test, iterate, and scale what works. Whether you’re refining funnel performance, A/B testing landing pages, or negotiating affiliate deals, your mission is clear: accelerate sustainable growth.
Why Bali? Work remotely from paradise while collaborating with a global team. We offer competitive compensation (converted from RM to IDR for local context), a results-driven culture, and the freedom to innovate. If you’re a metrics-obsessed marketer with a passion for turning data into revenue, we want to hear from you.
Responsibility
- End-to-End Growth Ownership: Develop and execute high-impact acquisition strategies across paid ads (Meta, Google, TikTok), organic channels, and performance marketing to hit aggressive KPIs (CAC, LTV, ROAS).
- Data-Driven Optimization: Analyze funnel metrics, user behavior, and market trends to identify growth levers and A/B test hypotheses (landing pages, CTAs, ad creatives).
- Multi-Channel Campaigns: Manage budget allocation, bidding strategies, and creative assets for paid social, search, and display campaigns.
- Partnership & Affiliate Growth: Build and nurture relationships with influencers, affiliates, and strategic partners to expand reach cost-effectively.
- SEO & Content Synergy: Collaborate with content teams to align SEO strategies with paid efforts, ensuring holistic visibility.
- Tech-Enabled Scaling: Implement marketing automation tools (e.g., HubSpot, Zapier) and CRM integrations to streamline lead nurturing.
- Reporting & Insights: Present weekly/ monthly performance reports with actionable recommendations to stakeholders.
- Market Expansion: Research and pilot new markets, channels, or audience segments to diversify acquisition sources.
Qualifications
- Proven Track Record: 5+ years in digital marketing, with at least 2 years in a growth-focused role (B2B or B2C SaaS, e-commerce, or fintech preferred).
- Performance Marketing Expertise: Hands-on experience managing RM 50M+ annual ad spend with measurable ROI improvements.
- Analytical Mastery: Proficiency in Google Analytics 4, Looker Studio, or similar tools; SQL knowledge is a plus.
- Paid Ads Certification: Meta Blueprint, Google Ads, or TikTok Ads certification highly desired.
- Full-Funnel Mindset: Experience with lead gen, email nurturing, and conversion rate optimization (CRO).
- Tech-Savvy: Comfortable with marketing tech stacks (e.g., CDPs, attribution tools) and basic HTML/CSS for landing pages.
- Agile & Collaborative: Ability to thrive in a fast-paced, remote-first environment with cross-functional teams.
- Bali-Based: Must be legally eligible to work in Indonesia (or hold a valid remote work visa).