job description
Join Mandiri Andalan Utama as our Chief Marketing Officer (CMO) in the vibrant heart of Bali, Indonesia! This is a unique opportunity to lead the marketing strategy for a dynamic financial services firm, driving brand growth, customer acquisition, and digital transformation in one of Southeast Asia’s most exciting markets.
As CMO, you will oversee all marketing initiatives, from brand positioning and digital campaigns to partnership development and data-driven decision-making. With a focus on clear BI (Business Intelligence) checking, you’ll ensure our financial products resonate with target audiences while maintaining compliance and trust. Bali’s thriving business ecosystem—spanning Canggu, Ubud, Denpasar, and beyond—provides the perfect backdrop for innovative, high-impact marketing leadership.
If you’re a visionary marketer with a passion for finance and a track record of scaling brands, we want to hear from you. This role offers competitive compensation, a collaborative culture, and the chance to shape the future of financial services in Indonesia.
Responsibility
- Strategic Leadership: Develop and execute a comprehensive marketing strategy aligned with business goals, focusing on financial services growth in Bali and beyond.
- Brand Management: Strengthen and elevate the company’s brand identity, ensuring consistency across all channels and touchpoints.
- Digital Marketing: Lead SEO, SEM, social media, and content marketing campaigns to drive lead generation and customer engagement.
- Data & Analytics: Utilize BI tools and market research to measure campaign performance, optimize ROI, and inform data-driven decisions.
- Partnerships & Collaborations: Build strategic alliances with local businesses, fintech platforms, and influencers to expand market reach.
- Product Marketing: Oversee the positioning, messaging, and launch of financial products, ensuring they meet customer needs and regulatory standards.
- Team Development: Mentor and manage a high-performing marketing team, fostering creativity, accountability, and results.
- Compliance & Risk: Ensure all marketing activities adhere to financial regulations and internal policies, with a focus on transparency and trust.
Qualifications
- Proven Experience: Minimum 8+ years in marketing leadership, with at least 3 years in a CMO or equivalent role, preferably in financial services, fintech, or banking.
- Strategic Thinker: Demonstrated ability to develop and implement high-impact marketing strategies that drive revenue and brand equity.
- Digital Expertise: Deep understanding of SEO, PPC, social media, email marketing, and marketing automation tools.
- Analytical Skills: Proficiency in BI tools (e.g., Tableau, Power BI), Google Analytics, and CRM systems to track and optimize performance.
- Financial Acumen: Strong grasp of financial products, market trends, and customer behavior in the Indonesian or Southeast Asian market.
- Leadership: Exceptional team management skills, with the ability to inspire and align cross-functional teams.
- Communication: Fluent in English and Indonesian, with outstanding written and verbal communication skills.
- Local Insight: Familiarity with Bali’s business landscape (Canggu, Ubud, Denpasar, etc.) is a plus.