job description
Join Mandiri Andalan Utama as our Chief Marketing Officer (CMO) in the vibrant financial services sector, based in Bali, Indonesia. This is a unique opportunity to lead our marketing strategy, drive brand growth, and expand our market presence in one of Southeast Asia’s most dynamic financial hubs.
As CMO, you will oversee all marketing initiatives, from digital campaigns to strategic partnerships, ensuring alignment with our business objectives. Your expertise in financial services marketing, combined with a clear BI (Business Intelligence) checking background, will be pivotal in shaping our customer acquisition and retention strategies. You’ll work closely with executive leadership to innovate, analyze market trends, and deliver measurable results.
Bali’s thriving business ecosystem—spanning Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, and Badung—offers an inspiring environment for creative and data-driven marketing professionals. If you’re a visionary leader with a passion for finance and a track record of success, we want to hear from you.
Responsibility
- Develop and execute a comprehensive marketing strategy to enhance brand visibility and drive customer engagement in the financial sector.
- Lead digital marketing campaigns, including SEO, SEM, social media, and content marketing, to generate high-quality leads.
- Oversee market research and competitive analysis to identify growth opportunities and refine positioning.
- Collaborate with sales and product teams to ensure marketing efforts align with business goals and customer needs.
- Manage brand reputation and corporate communications, including PR and crisis management.
- Utilize Business Intelligence (BI) tools to track KPIs, analyze performance, and optimize marketing spend.
- Build and maintain strategic partnerships with media, influencers, and industry stakeholders.
- Drive customer retention programs through loyalty initiatives, email marketing, and personalized engagement.
Qualifications
- Bachelor’s or Master’s degree in Marketing, Business Administration, Finance, or a related field.
- Minimum 8+ years of experience in marketing, with at least 3 years in a leadership role (preferably in financial services).
- Proven track record in BI (Business Intelligence) checking and data-driven decision-making.
- Expertise in digital marketing, including SEO, PPC, social media, and analytics tools (e.g., Google Analytics, HubSpot).
- Strong analytical and strategic thinking with the ability to interpret market data and trends.
- Excellent communication and leadership skills to inspire and manage cross-functional teams.
- Experience with CRM systems (e.g., Salesforce) and marketing automation platforms.
- Fluency in English and Indonesian is a plus; ability to work in a fast-paced, multicultural environment.