job description
Join K Gold Beauty Essentials Corp. as a Platform Ads Specialist and take the lead in driving our digital marketing success across TikTok, Shopee, Lazada, and Meta. In this dynamic role, you will design, execute, and optimize high-impact ad campaigns to elevate brand visibility, boost traffic, and maximize ROAS (Return on Ad Spend).
Based in the vibrant hub of Bali, Indonesia, you’ll collaborate with cross-functional teams to craft data-driven strategies that resonate with our target audience. Your expertise in performance marketing and e-commerce platforms will be pivotal in scaling our online presence and revenue growth.
If you’re passionate about digital advertising, thrive in a fast-paced environment, and have a proven track record of delivering measurable results, we’d love to hear from you!
Responsibility
- Develop and execute end-to-end ad campaigns on TikTok, Meta (Facebook & Instagram), Shopee, and Lazada to drive brand awareness, engagement, and conversions.
- Monitor and optimize campaigns in real-time, adjusting bids, audiences, and creatives to improve CTR, CPC, and ROAS.
- Conduct A/B testing on ad copies, visuals, and targeting strategies to identify high-performing variations.
- Analyze campaign performance using Google Analytics, Meta Ads Manager, and TikTok Ads Manager to generate actionable insights.
- Collaborate with the creative team to produce compelling ad assets (images, videos, carousels) tailored to each platform.
- Stay updated on digital advertising trends, algorithm changes, and competitor strategies to maintain a competitive edge.
- Manage ad budgets efficiently, ensuring optimal allocation across channels for maximum ROI.
- Prepare detailed reports on KPIs (e.g., impressions, clicks, conversions, sales) and present findings to stakeholders.
Qualifications
- Bachelor’s degree in Marketing, Digital Media, Business, or a related field.
- Minimum 2-3 years of experience in managing paid ad campaigns on Meta, TikTok, Shopee, or Lazada.
- Proven track record of scaling ad spend while maintaining or improving ROAS.
- Proficiency in Meta Ads Manager, TikTok Ads Manager, Google Analytics, and e-commerce ad tools.
- Strong analytical skills with the ability to interpret data and derive actionable recommendations.
- Creative mindset with an eye for high-converting ad creatives and copywriting.
- Excellent communication and collaboration skills to work with cross-functional teams.
- Certifications in Meta Blueprint, TikTok Ads, or Google Ads are a plus.