job description
Join Mandiri Andalan Utama as our Chief Marketing Officer (CMO) in the vibrant financial hub of Bali, Indonesia. This is a unique opportunity to lead the marketing strategy for a dynamic financial services firm, driving brand growth, customer acquisition, and digital transformation in one of Southeast Asia’s most exciting markets.
As CMO, you will oversee all marketing initiatives, from traditional channels to cutting-edge digital campaigns, ensuring alignment with business objectives. You’ll collaborate with cross-functional teams to enhance customer engagement, optimize lead generation, and position the company as a leader in the financial sector. With a competitive salary package, including base salary, BPJS (employment and health insurance), incentives, and clear career progression, this role offers both professional fulfillment and financial rewards.
Based in Denpasar, you’ll enjoy Bali’s unparalleled work-life balance while making a tangible impact on the company’s growth trajectory. If you’re a visionary marketer with a passion for finance and a track record of success, we want to hear from you.
Responsibility
- Develop and execute a comprehensive marketing strategy to drive brand awareness, customer acquisition, and revenue growth in the financial services sector.
- Lead digital marketing campaigns, including SEO, SEM, social media, email marketing, and content strategy to enhance online visibility and engagement.
- Oversee brand management, ensuring consistency across all channels, including print, digital, and in-person events.
- Collaborate with sales, product, and customer service teams to align marketing efforts with business goals and improve customer retention.
- Analyze market trends, competitor activity, and customer insights to identify opportunities and refine marketing tactics.
- Manage the marketing budget, allocating resources effectively to maximize ROI across all campaigns.
- Build and mentor a high-performing marketing team, fostering a culture of innovation, accountability, and results-driven performance.
- Represent the company at industry events, conferences, and media engagements to strengthen partnerships and thought leadership.
Qualifications
- Bachelor’s or Master’s degree in Marketing, Business Administration, Finance, or a related field; MBA is a plus.
- Minimum 8+ years of experience in marketing, with at least 3+ years in a senior leadership role (CMO, Head of Marketing, or equivalent).
- Proven track record in financial services, fintech, or banking marketing, with a deep understanding of B2B and B2C strategies.
- Expertise in digital marketing, including SEO/SEM, social media, content marketing, and marketing automation tools.
- Strong analytical and data-driven decision-making skills, with proficiency in tools like Google Analytics, CRM systems, and marketing dashboards.
- Exceptional leadership, communication, and stakeholder management abilities to influence at all levels.
- Experience in brand development, market research, and competitive analysis within the financial sector.
- Fluency in English and Indonesian; additional languages are a plus.