job description
Join Mandiri Andalan Utama, a leading financial services provider in Indonesia, as our Chief Marketing Officer (CMO) for BRI Finance. This contract role offers an exciting opportunity to drive the growth of BRI Finance’s automotive and multi-purpose financing products across Bali’s vibrant markets, including Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, and Badung. As the CMO, you will lead strategic marketing initiatives to expand our customer base, enhance brand visibility, and maximize sales performance in one of Indonesia’s most dynamic regions.
In this role, you will collaborate with cross-functional teams to develop and execute data-driven marketing campaigns that resonate with our target audience. You’ll leverage your expertise in digital marketing, customer acquisition, and product positioning to create compelling value propositions for BRI Finance’s offerings, including new car financing, used car loans, and multi-purpose financing solutions. This is a high-impact position for a results-oriented leader who thrives in fast-paced environments and is passionate about driving financial inclusion through innovative marketing strategies.
Bali’s growing economy and diverse consumer base present a unique opportunity to make a tangible impact. Whether you’re engaging with local dealerships, optimizing digital channels, or crafting localized campaigns, your work will directly contribute to BRI Finance’s mission of providing accessible financial solutions to individuals and businesses across the island. If you’re a strategic thinker with a proven track record in financial services marketing, we invite you to join our team and shape the future of auto and multi-purpose financing in Bali.
Responsibility
- Develop and implement comprehensive marketing strategies to promote BRI Finance’s automotive and multi-purpose financing products across Bali, with a focus on key areas such as Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, and Badung.
- Lead direct sales initiatives by engaging with potential customers, dealerships, and business partners to drive product adoption and revenue growth.
- Collaborate with the digital marketing team to optimize online campaigns, including SEO, SEM, social media, and email marketing, to enhance lead generation and conversion rates.
- Analyze market trends, customer behavior, and competitive landscapes to identify opportunities for product positioning and campaign optimization.
- Manage and mentor a team of marketing professionals to ensure the execution of high-impact campaigns and consistent brand messaging.
- Work closely with the sales and operations teams to align marketing strategies with business objectives and ensure seamless customer experiences.
- Monitor and report on key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and adjust strategies as needed.
- Represent BRI Finance at industry events, trade shows, and community engagements to build brand awareness and foster partnerships.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, Finance, or a related field; MBA or advanced degree is a plus.
- Minimum of 5 years of experience in marketing, with at least 2 years in a leadership role, preferably in the financial services or automotive financing industry.
- Proven track record of developing and executing successful marketing campaigns that drive customer acquisition and revenue growth.
- Strong understanding of digital marketing channels, including SEO, SEM, social media, and email marketing.
- Experience in direct sales, business development, or partnership management is highly desirable.
- Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Exceptional communication and presentation skills, with fluency in English and Bahasa Indonesia.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
- Familiarity with Bali’s market dynamics and consumer behavior is a strong advantage.