job description
Join Mandiri Andalan Utama, a trusted partner of BRI Finance, as we expand our dynamic team in Bali’s most vibrant business hubs. As the Chief Marketing Officer (CMO), you will lead the charge in promoting cutting-edge automotive financing solutions, including new car loans, used car financing, and multi-purpose loans to a diverse clientele. This is a unique opportunity to drive growth in Bali’s booming automotive market while leveraging the strong reputation of BRI Finance.
In this high-impact role, you will develop and execute data-driven marketing strategies to attract and retain customers, collaborate with financial institutions, and ensure seamless customer experiences. Your expertise will directly contribute to increasing market penetration and revenue for one of Indonesia’s leading financial service providers.
If you are a results-oriented marketing leader with a passion for the automotive and financial sectors, this role offers the perfect blend of strategic leadership, creative innovation, and tangible business impact in a fast-paced, rewarding environment.
Responsibility
- Develop and implement comprehensive marketing strategies to promote BRI Finance’s automotive financing products (new/used cars & multi-purpose loans).
- Lead customer acquisition campaigns through digital, traditional, and partnership-based channels.
- Collaborate with dealerships, financial institutions, and local businesses to expand market reach in Bali.
- Oversee brand positioning and messaging to align with BRI Finance’s values and target audience expectations.
- Analyze market trends, competitor activities, and customer feedback to refine product offerings and marketing approaches.
- Manage budgets, ROI tracking, and performance metrics for all marketing initiatives.
- Train and mentor sales and marketing teams to ensure consistent delivery of high-quality customer engagement.
- Represent the company at industry events, trade shows, and stakeholder meetings to build strategic partnerships.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, Finance, or a related field; MBA or advanced degree is a plus.
- Minimum 5+ years of experience in marketing leadership, preferably in financial services, automotive, or fintech.
- Proven track record of driving customer acquisition and revenue growth through innovative marketing strategies.
- Strong understanding of Indonesia’s automotive financing market and regulatory landscape.
- Excellent communication, negotiation, and stakeholder management skills.
- Proficiency in digital marketing tools (SEO, SEM, social media, email campaigns) and CRM systems.
- Data-driven mindset with experience in analytics, KPI tracking, and market research.
- Fluency in English and Indonesian; additional local language skills (e.g., Balinese) are advantageous.