job description
Join Mandiri Andalan Utama as a Chief Marketing Officer (CMO) specializing in automotive financing solutions. This is a unique opportunity to lead marketing strategies for BRI Finance products, including financing for new cars, used cars, and multiguna loans. You will drive customer acquisition, brand awareness, and revenue growth in Bali’s dynamic market.
As CMO, you will collaborate with cross-functional teams to develop innovative marketing campaigns, optimize customer engagement, and ensure the delivery of exceptional financial solutions. Your expertise will shape the future of automotive financing in Bali, making a tangible impact on both the company and the community.
If you are a strategic thinker with a passion for marketing and finance, this role offers the chance to thrive in a fast-paced, results-driven environment. Apply now to take your career to the next level!
Responsibility
- Develop and execute comprehensive marketing strategies for BRI Finance automotive financing products.
- Lead customer acquisition initiatives through direct outreach, digital marketing, and partnerships.
- Oversee brand positioning and messaging to enhance market visibility and credibility.
- Analyze market trends and competitor activities to identify growth opportunities.
- Collaborate with sales teams to ensure alignment between marketing and revenue goals.
- Manage marketing budgets and allocate resources for maximum ROI.
- Monitor campaign performance and adjust strategies based on data-driven insights.
- Build and maintain strong relationships with key stakeholders, including dealers and financial institutions.
Qualifications
- Bachelor’s degree in Marketing, Business, Finance, or a related field.
- Proven experience in marketing leadership, preferably in financial services or automotive industries.
- Strong understanding of digital marketing, SEO, and social media strategies.
- Excellent communication and interpersonal skills for stakeholder engagement.
- Analytical mindset with the ability to interpret market data and trends.
- Experience in managing marketing budgets and campaign performance.
- Familiarity with BRI Finance products or similar financial services is a plus.
- Ability to work in a fast-paced, contract-based environment.