job description
Join Kanmo Group as the Brand Senior Manager for Havaianas and lead the strategic vision for one of the world's most iconic footwear brands in Indonesia. Based in the vibrant regions of Bali, you will drive brand growth, commercial success, and operational excellence for Havaianas. This role offers a unique opportunity to shape the brand's presence in a dynamic market while working in a collaborative and innovative environment.
As the Brand Senior Manager, you will develop and execute comprehensive brand strategies, oversee marketing campaigns, and ensure alignment with global brand guidelines. Your leadership will be pivotal in enhancing brand visibility, driving sales, and fostering strong relationships with key stakeholders. If you are a strategic thinker with a passion for brand management and a track record of success in the retail or consumer goods industry, we invite you to apply.
Responsibility
- Develop and implement the overall brand strategy for Havaianas in Indonesia, ensuring alignment with global brand objectives.
- Lead and execute marketing campaigns, including digital, social media, and experiential marketing initiatives.
- Oversee the commercial performance of the brand, including sales targets, budget management, and profitability.
- Collaborate with cross-functional teams, including sales, product development, and retail, to ensure brand consistency and operational excellence.
- Analyze market trends, consumer insights, and competitive landscape to identify growth opportunities.
- Build and maintain strong relationships with key stakeholders, including retailers, distributors, and media partners.
- Monitor and report on brand performance metrics, providing actionable insights to senior management.
- Ensure compliance with brand guidelines and standards across all touchpoints.
Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA is a plus.
- Minimum of 7 years of experience in brand management, marketing, or related roles, preferably in the retail or consumer goods industry.
- Proven track record of developing and executing successful brand strategies and marketing campaigns.
- Strong analytical skills with the ability to interpret market data and consumer insights.
- Excellent leadership and team management skills, with experience leading cross-functional teams.
- Exceptional communication and presentation skills, with fluency in English.
- Experience working with international brands and understanding of global brand guidelines.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.