job description
Join Fredley Food and Beverages as a Brand/Marketing Manager and take the lead in shaping the brand identity and marketing strategies for our dynamic food service business. Based in the vibrant regions of Bali, including Canggu, Ubud, and Denpasar, you will play a pivotal role in driving brand awareness, customer engagement, and business growth. This is an exciting opportunity for a creative and strategic thinker to make a significant impact in the food and beverage industry.
In this role, you will oversee all aspects of branding and marketing, ensuring that our brand message is consistent, compelling, and aligned with our business goals. You will collaborate with cross-functional teams to develop and execute innovative marketing campaigns, manage digital and traditional marketing channels, and analyze market trends to stay ahead of the competition. If you are passionate about food, branding, and marketing, and thrive in a fast-paced environment, we want to hear from you!
Responsibility
- Develop and implement comprehensive brand and marketing strategies to enhance brand visibility and drive customer engagement.
- Oversee the creation and execution of marketing campaigns across digital and traditional channels, including social media, email, print, and events.
- Manage and maintain the brand's identity, ensuring consistency in messaging, visuals, and tone across all platforms.
- Conduct market research and analyze industry trends to identify opportunities for growth and innovation.
- Collaborate with internal teams, including sales, product development, and customer service, to align marketing efforts with business objectives.
- Monitor and report on the performance of marketing campaigns, using data-driven insights to optimize strategies and achieve KPIs.
- Build and maintain relationships with external partners, including agencies, vendors, and influencers, to support marketing initiatives.
- Lead and mentor a team of marketing professionals, fostering a creative and collaborative work environment.
Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
- Proven experience (5+ years) in brand management, marketing, or a related role, preferably in the food and beverage industry.
- Strong understanding of digital marketing strategies, including SEO, SEM, social media, and content marketing.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
- Creative thinker with a strategic mindset and a passion for innovation.
- Proficiency in marketing tools and platforms, such as Google Analytics, CRM systems, and social media management tools.
- Strong analytical skills, with the ability to interpret data and make informed decisions.
- Leadership experience, with the ability to inspire and motivate a team to achieve exceptional results.