job description
Join Erajaya as a Brand Marketing Assistant Manager and lead the charge in crafting impactful, end-to-end 360° marketing campaigns in the vibrant heart of Bali. This role offers a unique opportunity to shape brand narratives, drive engagement, and execute innovative strategies across digital and traditional channels.
Based in Badung, you’ll collaborate with cross-functional teams to ideate, develop, and deploy marketing initiatives that resonate with diverse audiences. From concept to execution, you’ll ensure every campaign aligns with brand values while pushing creative boundaries. Whether it’s social media, experiential marketing, or influencer partnerships, your expertise will elevate Erajaya’s presence in a competitive market.
We’re looking for a strategic thinker with a passion for storytelling and a data-driven approach to measuring success. If you thrive in fast-paced environments and have a knack for turning ideas into action, this is your chance to make a lasting impact in one of Indonesia’s most dynamic companies.
Responsibility
- Develop and execute 360° marketing campaigns, from ideation to post-launch analysis, ensuring alignment with brand guidelines and business objectives.
- Lead cross-functional collaboration with creative, digital, and PR teams to deliver cohesive, high-impact messaging.
- Oversee content creation, including copywriting, visual assets, and multimedia, to maintain brand consistency across all platforms.
- Monitor and analyze campaign performance using KPIs (e.g., engagement rates, ROI, lead generation) and present actionable insights to stakeholders.
- Manage relationships with external partners, including agencies, influencers, and vendors, to amplify reach and effectiveness.
- Stay ahead of industry trends and consumer behavior to innovate and adapt marketing strategies proactively.
- Coordinate budget allocation and resource management to optimize campaign efficiency and cost-effectiveness.
- Represent the brand at events, trade shows, and media engagements to strengthen market presence and partnerships.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field; MBA or advanced certification is a plus.
- Minimum 5 years of experience in brand marketing, with at least 2 years in a managerial or assistant manager role.
- Proven track record of designing and executing successful 360° campaigns in B2C or B2B environments.
- Strong proficiency in digital marketing tools (e.g., Google Analytics, SEO/SEM, social media platforms, CRM systems).
- Exceptional project management and stakeholder communication skills, with the ability to lead teams and meet tight deadlines.
- Creative mindset with a data-driven approach to decision-making; familiarity with A/B testing and performance metrics.
- Fluency in English and Indonesian; additional languages are a bonus.
- Based in or willing to relocate to Bali (Badung); hybrid work options may be available.