job description
Are you a visionary marketing leader ready to elevate a brand in one of the world's most dynamic hospitality markets? Join us as Senior Marketing Manager (Department Head) and spearhead our marketing strategy in Bali's premier destinations. This is your opportunity to shape the future of our brand, drive digital innovation, and transform customer experiences into measurable business success.
In this pivotal role, you will lead a high-performing team to craft compelling campaigns, optimize digital presence, and foster meaningful connections with our audience. Your expertise will directly impact revenue growth, brand loyalty, and market positioning in Bali's competitive hospitality landscape.
If you thrive in fast-paced environments, possess a data-driven mindset, and have a passion for storytelling, we want you to join our leadership team. Together, we'll create unforgettable guest experiences and set new industry standards.
Responsibility
- Develop and execute a comprehensive marketing strategy aligned with business objectives, focusing on digital growth and brand elevation.
- Lead and mentor a cross-functional marketing team, fostering a culture of creativity, collaboration, and accountability.
- Oversee all digital marketing channels, including SEO, SEM, social media, email campaigns, and content marketing, ensuring ROI-driven results.
- Analyze market trends, competitor activities, and customer insights to identify opportunities and refine marketing strategies.
- Collaborate with sales, operations, and revenue teams to align marketing initiatives with business goals and enhance guest experiences.
- Manage the marketing budget, allocating resources effectively to maximize impact and achieve KPIs.
- Build and maintain strong relationships with media partners, influencers, and industry stakeholders to amplify brand reach.
- Monitor and report on campaign performance, providing actionable insights to senior leadership for continuous improvement.
Qualifications
- Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree is a plus.
- Minimum of 7 years of experience in marketing, with at least 3 years in a leadership role within the hospitality or luxury sector.
- Proven track record of developing and executing successful marketing campaigns that drive revenue and brand awareness.
- Strong expertise in digital marketing, including SEO, SEM, social media, and analytics tools (e.g., Google Analytics, Adobe Analytics).
- Exceptional leadership and team management skills, with the ability to inspire and develop talent.
- Excellent communication, presentation, and stakeholder management skills.
- Data-driven mindset with the ability to interpret complex data and translate insights into actionable strategies.
- Fluency in English; proficiency in Indonesian or other languages is a plus.