job description
Are you a dynamic marketing professional with a passion for brand growth and cross-cultural communication? Makuku is looking for an experienced and results-driven Brand Manager to join our team in Taguig City. In this pivotal role, you will be responsible for shaping our brand identity, driving market penetration, and managing high-impact campaigns that resonate with our target audience.
As the Brand Manager, you will act as the bridge between our regional marketing strategies and local execution. The ideal candidate must be fluent in Mandarin and English, as you will be collaborating closely with our international stakeholders to ensure brand consistency while navigating the unique landscape of the Philippine market.
If you are a strategic thinker with a creative flair and the ability to thrive in a fast-paced environment, we invite you to take your career to the next level with Makuku.
Responsibility
- Develop and execute comprehensive brand strategies to increase market share and brand awareness.
- Collaborate with international teams to localize marketing materials and campaigns for the Philippine market.
- Manage end-to-end marketing projects, ensuring alignment with global brand guidelines and local consumer insights.
- Analyze market trends, competitor activity, and consumer behavior to identify growth opportunities.
- Oversee the creative direction of digital and traditional marketing assets.
- Monitor and report on campaign performance, optimizing strategies based on data-driven results.
- Facilitate effective communication between the local team and regional headquarters in Mandarin.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- Professional proficiency in both Mandarin and English (both written and verbal).
- Minimum of 3-5 years of experience in brand management or a similar marketing leadership role.
- Strong understanding of the retail or consumer goods industry.
- Excellent project management skills with the ability to handle multiple tasks simultaneously.
- Strong analytical skills with experience in performance marketing metrics.
- Cultural sensitivity and adaptability to thrive in a multinational corporate environment.
- Proficiency in Tagalog is considered an added advantage.