job description
Join Asia Brewery Incorporated as a Brand Manager and take the helm of our brand's success in the dynamic Indonesian market. This role offers a unique opportunity to shape the strategic direction of our portfolio, drive profitability, and elevate our brand presence across Bali's vibrant regions, including Canggu, Ubud, and Denpasar.
As a Brand Manager, you will be responsible for overseeing the brand's P&L, crafting innovative marketing strategies, and ensuring our products resonate with our target audience. You will collaborate with cross-functional teams to deliver impactful campaigns, analyze market trends, and drive brand growth in a competitive landscape.
If you are a strategic thinker with a passion for branding and a track record of success in the FMCG or beverage industry, we invite you to apply and be part of our mission to deliver exceptional products and experiences.
Responsibility
- Develop and execute comprehensive brand strategies to drive market share and revenue growth.
- Manage the brand's P&L, ensuring financial targets are met and exceeded.
- Lead portfolio strategy, including product positioning, pricing, and promotions.
- Collaborate with marketing, sales, and creative teams to deliver cohesive brand campaigns.
- Conduct market research and analyze consumer insights to identify opportunities and trends.
- Monitor brand performance and provide actionable recommendations for improvement.
- Build and maintain strong relationships with key stakeholders, including distributors and retailers.
- Ensure brand consistency across all channels and touchpoints.
Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in brand management, preferably in the FMCG or beverage industry.
- Proven track record of developing and executing successful brand strategies.
- Strong analytical skills with the ability to interpret market data and trends.
- Excellent communication and presentation skills.
- Ability to work collaboratively in a cross-functional team environment.
- Experience managing budgets and financial performance.
- Familiarity with digital marketing and social media strategies is a plus.