job description
Are you a creative digital marketer passionate about crafting compelling social media strategies that drive engagement and growth? Interior Plus Asia is expanding its dynamic team in Bali, and weâre looking for a Digital Marketing & Social Media Specialist to join our fast-paced, innovative environment.
This isnât just another marketing roleâitâs an opportunity to experiment, create, and scale impactful campaigns across multiple platforms. Youâll work closely with our design, content, and sales teams to elevate our brandâs online presence, leverage data-driven insights, and turn followers into loyal customers. Whether youâre optimizing ad spend, crafting viral content, or analyzing performance metrics, your work will directly shape our digital success.
Based in the vibrant hubs of Canggu, Ubud, or Denpasar, youâll enjoy a flexible hybrid/remote setup while collaborating with a diverse, results-oriented team. If you thrive in a role that blends creativity with analytics and love the idea of working in Baliâs inspiring landscape, we want to hear from you!
Responsibility
- Develop and execute data-driven social media strategies across platforms (Instagram, Facebook, LinkedIn, TikTok, etc.) to boost brand awareness and lead generation.
- Create, curate, and schedule high-engagement content, including posts, stories, reels, and paid ads, aligned with brand voice and goals.
- Monitor and analyze KPIs (engagement rates, CTR, conversions) using tools like Google Analytics, Meta Business Suite, and social listening platforms.
- Collaborate with designers and copywriters to produce visually stunning and conversion-focused campaigns.
- Manage paid social advertising (budget allocation, A/B testing, audience targeting) to maximize ROI.
- Stay ahead of digital marketing trends, algorithm updates, and competitor strategies to refine our approach.
- Build and nurture community engagement through responsive interaction, influencer partnerships, and user-generated content.
- Prepare monthly performance reports with actionable insights for stakeholders.
Qualifications
- Proven 3+ years of experience in digital/social media marketing, preferably in e-commerce, interior design, or lifestyle brands.
- Expertise in Meta Ads Manager, Google Ads, and SEO best practices.
- Strong portfolio showcasing successful campaigns with measurable results (growth in followers, engagement, or sales).
- Proficiency in content creation tools (Canva, Adobe Suite, CapCut) and analytics platforms (Google Analytics 4, SEMrush).
- Exceptional copywriting and storytelling skills tailored to different audiences.
- Ability to work in a fast-paced, collaborative environment with minimal supervision.
- Fluency in English (written and verbal); Indonesian language is a plus.
- Based in or willing to relocate to Bali (remote/hybrid options available).