job description
Join PT Citarasa Kuliner Indonesia as a Brand Management Officer and take the lead in shaping the identity and market presence of our culinary brands in the vibrant landscape of Bali. This is a unique opportunity to blend creativity with strategic thinking, driving brand growth in one of Indonesia’s most dynamic regions.
As a Brand Management Officer, you will be at the forefront of developing and executing innovative marketing strategies to elevate our brand’s visibility, engagement, and loyalty. You’ll collaborate with cross-functional teams to ensure brand consistency across all touchpoints, from digital campaigns to on-ground activations. Your role will be pivotal in analyzing market trends, identifying opportunities, and crafting compelling narratives that resonate with our target audience.
Based in Badung, Bali, this role offers the chance to work in a fast-paced, creative environment where your ideas can make a real impact. Whether you’re passionate about storytelling, data-driven decision-making, or consumer insights, this position is your gateway to a rewarding career in brand management.
Responsibility
- Develop and implement comprehensive brand strategies to enhance brand equity and market positioning.
- Oversee the creation and execution of marketing campaigns across digital, print, and experiential channels.
- Conduct market research and competitive analysis to identify trends, opportunities, and consumer insights.
- Collaborate with product development, sales, and creative teams to ensure brand consistency and alignment with business goals.
- Manage brand budgets, allocate resources efficiently, and track ROI on marketing initiatives.
- Monitor brand performance using KPIs and analytics tools, providing actionable recommendations for improvement.
- Build and maintain strong relationships with external partners, including agencies, vendors, and influencers.
- Create and curate engaging content, including social media posts, blogs, and promotional materials, to strengthen brand voice.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 3 years of experience in brand management, marketing, or a similar role, preferably in the FMCG or hospitality industry.
- Proven track record of developing and executing successful brand campaigns and strategies.
- Strong analytical skills with the ability to interpret market data and consumer behavior insights.
- Excellent communication and storytelling skills, with a keen eye for detail and creativity.
- Proficiency in digital marketing tools, social media platforms, and analytics software (e.g., Google Analytics, SEO tools).
- Ability to work in a fast-paced environment, manage multiple projects, and meet tight deadlines.
- Fluency in English and Indonesian is a plus.