job description
Join Zarada Indonesia, a dynamic and innovative company at the forefront of digital transformation in Indonesia, as our next Brand & Content Marketing Associate! Based in the vibrant and creative hub of Bali, this role offers the perfect blend of professional growth and island lifestyle. We're looking for a passionate, creative, and results-driven marketing professional to lead our brand growth, influencer partnerships, and content strategy.
In this role, you'll have the opportunity to shape the voice and identity of Zarada Indonesia across multiple digital platforms. You'll collaborate with cross-functional teams to develop and execute innovative marketing campaigns that drive engagement, brand awareness, and business growth. Whether you're crafting compelling content, managing influencer relationships, or analyzing campaign performance, your work will directly impact our brand's success in the Indonesian market.
We offer a hybrid/remote work environment with the flexibility to work from our Bali offices in Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, or Badung, or remotely from other parts of Indonesia. Enjoy a competitive salary package, professional development opportunities, and a collaborative work culture that values creativity and innovation.
If you're a creative thinker with a passion for storytelling and a track record of driving brand growth, we want to hear from you! Join us in shaping the future of digital marketing in Indonesia.
Responsibility
- Develop and execute comprehensive brand and content marketing strategies to enhance brand awareness and engagement across digital platforms.
- Create compelling, high-quality content (blogs, social media posts, videos, infographics) that aligns with brand voice and business objectives.
- Manage influencer and creator partnerships, from identification and outreach to campaign execution and performance tracking.
- Collaborate with cross-functional teams (design, product, sales) to ensure brand consistency and maximize campaign impact.
- Monitor and analyze key performance metrics (KPIs) to optimize content and campaign performance, providing data-driven insights and recommendations.
- Stay updated on industry trends, competitor activities, and emerging digital marketing tools to keep Zarada Indonesia ahead of the curve.
- Plan and execute digital marketing campaigns, including social media, email, and paid advertising, to drive traffic, leads, and conversions.
- Assist in organizing and promoting brand events, both virtual and in-person, to strengthen community engagement and brand loyalty.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum of 2-3 years of experience in brand marketing, content creation, or digital marketing, preferably in a fast-paced, tech-driven environment.
- Proven track record of developing and executing successful content and influencer marketing campaigns.
- Strong portfolio showcasing your ability to create engaging content across multiple formats (written, visual, video).
- Excellent written and verbal communication skills in English and Bahasa Indonesia.
- Proficiency in digital marketing tools such as Google Analytics, Meta Business Suite, Canva, and content management systems (CMS).
- Experience with SEO best practices and ability to optimize content for search engines.
- Creative mindset with a keen eye for design, storytelling, and brand aesthetics.
- Ability to work independently in a remote/hybrid environment while collaborating effectively with a distributed team.
- Passion for digital trends, social media, and influencer marketing.