job description
Join Wirakom Sistem as a B2B Marketing Specialist and drive impactful digital strategies to expand our market presence in Bali’s thriving business ecosystem. In this dynamic role, you will develop and execute data-driven marketing campaigns, nurture high-quality leads, and optimize digital channels to fuel business growth. Based in the vibrant hub of Denpasar, Badung, you’ll collaborate with cross-functional teams to align marketing efforts with sales objectives, ensuring measurable ROI and long-term client relationships.
This is a unique opportunity for a creative and analytical marketer to shape the future of B2B engagement in Indonesia’s competitive landscape. If you’re passionate about leveraging digital tools, crafting compelling content, and turning prospects into loyal partners, we want to hear from you.
Responsibility
- Develop and implement B2B marketing strategies to attract and convert high-value leads across digital platforms (SEO, SEM, email, social media).
- Manage end-to-end lead generation campaigns, from audience segmentation to conversion tracking and performance analysis.
- Create and optimize content marketing materials (blogs, whitepapers, case studies) tailored to B2B audiences.
- Monitor and analyze KPIs (CTR, conversion rates, CAC) to refine strategies and improve campaign effectiveness.
- Collaborate with sales teams to align marketing efforts with pipeline growth and customer acquisition goals.
- Oversee social media and paid advertising (LinkedIn, Google Ads) to enhance brand visibility and engagement.
- Conduct market research to identify trends, competitor insights, and opportunities for differentiation.
- Build and maintain relationships with industry partners, vendors, and clients to expand network reach.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Minimum 2 years of experience in B2B marketing, digital marketing, or lead generation.
- Proven track record in SEO/SEM, content marketing, and social media management.
- Proficiency in Google Analytics, CRM tools (HubSpot, Salesforce), and marketing automation platforms.
- Strong analytical and data-driven decision-making skills.
- Excellent written and verbal communication in English and Indonesian.
- Creative mindset with the ability to develop high-impact campaigns and messaging.
- Familiarity with Bali’s business landscape is a plus.