job description
Are you passionate about driving customer engagement and optimizing digital marketing strategies? We are seeking a dynamic Assistant Manager, CRM to join our team in Bali. In this role, you will play a pivotal part in developing and executing lifecycle campaigns that foster growth and enhance customer relationships. You will collaborate with cross-functional teams to deliver data-driven marketing initiatives, ensuring seamless customer experiences across multiple touchpoints.
This is an exciting opportunity to work in a vibrant environment, leveraging your expertise in CRM and digital marketing to make a significant impact. If you are a strategic thinker with a knack for analyzing customer behavior and crafting personalized marketing strategies, we want to hear from you!
Responsibility
- Develop and implement CRM strategies to enhance customer engagement and retention.
- Manage and optimize lifecycle campaigns, including email marketing, automation, and segmentation.
- Analyze customer data to identify trends and opportunities for personalized marketing initiatives.
- Collaborate with marketing, sales, and product teams to align CRM strategies with business objectives.
- Monitor and report on campaign performance, providing insights and recommendations for improvement.
- Ensure compliance with data privacy regulations and best practices in CRM management.
- Lead A/B testing and optimization efforts to maximize campaign effectiveness.
- Stay updated with industry trends and emerging technologies in CRM and digital marketing.
Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in CRM management, digital marketing, or a similar role.
- Strong analytical skills with the ability to interpret customer data and derive actionable insights.
- Proficiency in CRM platforms (e.g., Salesforce, HubSpot) and marketing automation tools.
- Excellent communication and project management skills.
- Experience with email marketing, segmentation, and campaign optimization.
- Knowledge of data privacy regulations and best practices.
- Ability to work collaboratively in a fast-paced, dynamic environment.