job description
Join DHI Water & Environment as an AI Content Marketing Specialist and lead the future of technical storytelling through cutting-edge Generative AI. Based in the vibrant hub of Bali, youâll craft compelling video and visual content that simplifies complex engineering and water management concepts for global audiences.
Leverage the power of AI-driven tools to produce high-impact marketing assetsâfrom dynamic explainer videos to interactive infographicsâthat engage clients, partners, and stakeholders. This role blends creativity, technical expertise, and digital innovation to elevate DHIâs brand as a leader in sustainable water solutions.
If youâre passionate about AI, content creation, and environmental impact, this is your chance to work in a collaborative, forward-thinking environment where your ideas shape the narrative of water technology.
Responsibility
- Develop GenAI-powered video content (e.g., animations, tutorials, case studies) to explain technical water/engineering solutions in an engaging, accessible format.
- Design and produce AI-generated visuals (infographics, social media assets, presentations) aligned with DHIâs brand guidelines.
- Collaborate with subject-matter experts to translate complex data into compelling narratives for B2B and B2G audiences.
- Optimize content for SEO and digital distribution, ensuring maximum reach across websites, LinkedIn, YouTube, and industry platforms.
- Stay ahead of AI tools and trends (e.g., MidJourney, Runway, Sora, DALL¡E) to continuously innovate content strategies.
- Manage content calendars and workflows, from concept to publication, with a focus on efficiency and scalability.
- Analyze performance metrics (views, engagement, conversions) and refine strategies based on data insights.
- Train internal teams on AI content creation best practices to foster a culture of digital excellence.
Qualifications
- Bachelorâs degree in Marketing, Communications, Digital Media, or a related field; technical/engineering background is a plus.
- Proven experience (3+ years) in content marketing, video production, or visual storytelling, preferably in B2B or technical industries.
- Hands-on expertise with AI content tools (e.g., Canva AI, Adobe Firefly, Pika Labs) and traditional design software (Adobe Creative Suite, Final Cut Pro).
- Strong understanding of SEO principles, social media algorithms, and content analytics (Google Analytics, HubSpot).
- Exceptional written and verbal communication skills in English; ability to simplify technical jargon for diverse audiences.
- Portfolio showcasing high-quality video/visual content for marketing or educational purposes.
- Familiarity with water management, environmental science, or engineering is highly desirable.
- Self-starter with a problem-solving mindset and the ability to work in a fast-paced, remote/hybrid setting.