job description
Join Billion Shopping Centre as a Senior Marketing Communications Executive specializing in Employer Branding & Public Relations in the vibrant heart of Bali. This is a unique opportunity to shape our brand narrative, enhance our corporate reputation, and drive strategic communications in one of Southeast Asia’s most dynamic retail environments.
In this role, you will lead high-impact PR campaigns, cultivate media relationships, and develop compelling employer branding strategies to attract top talent and strengthen stakeholder engagement. Your expertise will be pivotal in positioning Billion Shopping Centre as a leader in innovation, culture, and customer experience.
Based in Canggu, you’ll collaborate with cross-functional teams to execute integrated marketing initiatives, from digital storytelling to event management, ensuring our brand resonates with both local and international audiences. If you’re a creative thinker with a passion for strategic communications and a track record of delivering measurable results, we’d love to hear from you.
Responsibility
- Develop and execute employer branding strategies to enhance Billion Shopping Centre’s reputation as an employer of choice.
- Lead public relations campaigns, including media outreach, press releases, and crisis communications.
- Build and maintain relationships with journalists, influencers, and industry stakeholders to secure positive coverage.
- Create and distribute engaging content (articles, social media, videos) to promote our brand and corporate values.
- Organize and manage corporate events, press conferences, and community engagement initiatives.
- Monitor media trends and analyze PR performance using metrics to refine strategies.
- Collaborate with HR and marketing teams to align internal and external communications.
- Oversee the production of branding materials, including brochures, annual reports, and digital assets.
Qualifications
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field; Master’s degree is a plus.
- Minimum 5 years of experience in marketing communications, employer branding, or PR, preferably in retail or corporate sectors.
- Proven track record of successful PR campaigns and media relations management.
- Excellent written and verbal communication skills in English; proficiency in Indonesian is advantageous.
- Strong project management and organizational abilities, with experience handling multiple deadlines.
- Proficiency in digital marketing tools (e.g., social media platforms, CMS, analytics software).
- Creative mindset with a keen eye for storytelling and brand consistency.
- Ability to work in a fast-paced, collaborative environment and adapt to evolving priorities.