job description
Join Genting Malaysia Berhad, a global leader in hospitality and entertainment, as we expand our dynamic team in Bali. We are seeking a Senior Executive in Marketing & Business Development to drive strategic initiatives that boost visitation and revenue for our world-class Theme Park business.
In this high-impact role, you will collaborate with cross-functional teams to design and execute innovative marketing campaigns, forge key partnerships, and identify growth opportunities in Bali’s thriving tourism market. Your expertise will shape the future of our brand, ensuring we remain a top destination for local and international visitors.
Based in the vibrant heart of Kuta, Badung, this position offers a unique chance to work in a fast-paced, creative environment while contributing to the success of one of Asia’s most iconic entertainment brands.
Responsibility
- Develop and implement data-driven marketing strategies to increase theme park visitation and revenue.
- Lead business development initiatives, including partnerships with travel agencies, hotels, and digital platforms.
- Oversee multi-channel campaigns (digital, social media, print, and events) to enhance brand visibility.
- Conduct market research to identify trends, customer preferences, and competitive insights.
- Collaborate with sales and operations teams to align marketing efforts with business objectives.
- Manage budgets, ROI analysis, and performance metrics for marketing activities.
- Create compelling content and promotional materials tailored to diverse audience segments.
- Represent the company at industry events, trade shows, and stakeholder meetings.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, Hospitality, or related fields.
- Minimum 5 years of experience in marketing, business development, or a similar role, preferably in hospitality, tourism, or entertainment.
- Proven track record in campaign management, lead generation, and revenue growth.
- Strong analytical skills with proficiency in tools like Google Analytics, CRM systems, or marketing automation platforms.
- Excellent communication, negotiation, and stakeholder management skills.
- Fluency in English; additional languages (e.g., Indonesian, Mandarin) are a plus.
- Creative thinker with a results-oriented mindset and ability to work under pressure.
- Familiarity with Bali’s tourism market is highly advantageous.