job description
Are you a passionate YouTube content creator with a knack for storytelling and brand building? Join our dynamic team in Bali as a Content Specialist (YouTube) and play a pivotal role in shaping our brand’s digital presence. In this exciting position, you’ll craft compelling video content, optimize for engagement, and drive exponential growth across our YouTube channels.
As part of a forward-thinking company, you’ll collaborate with cross-functional teams to develop data-driven content strategies, ensuring our brand resonates with audiences both locally and globally. Whether it’s scripting, editing, or analyzing performance metrics, your creativity and expertise will be key to elevating our online identity and achieving measurable business impact.
Based in the vibrant hubs of Canggu, Ubud, or Denpasar, this role offers the perfect blend of professional growth and Bali’s inspiring lifestyle. If you’re ready to turn your passion for digital content into a rewarding career, we’d love to hear from you!
Responsibility
- Develop and execute a YouTube content strategy aligned with brand goals, including video concepts, scripting, and publishing schedules.
- Create high-quality, SEO-optimized video content (short-form and long-form) to boost engagement, subscribers, and watch time.
- Collaborate with designers, editors, and marketers to produce visually stunning and on-brand videos.
- Monitor YouTube Analytics and KPIs (views, CTR, retention) to refine content performance and ROI.
- Stay ahead of YouTube trends, algorithm updates, and competitor strategies to maintain a competitive edge.
- Manage community engagement by responding to comments, fostering discussions, and building a loyal audience.
- Optimize video metadata (titles, descriptions, tags, thumbnails) for maximum discoverability.
- Contribute to cross-platform content repurposing (e.g., Instagram Reels, TikTok, blog embeds).
Qualifications
- Proven experience (2+ years) as a Content Creator, YouTube Specialist, or Digital Marketer with a strong portfolio.
- Expertise in video production (filming, editing, and post-production) using tools like Adobe Premiere Pro, Final Cut Pro, or CapCut.
- Deep understanding of YouTube SEO, algorithm best practices, and audience growth strategies.
- Exceptional storytelling and scripting skills with a flair for creating engaging, brand-aligned narratives.
- Proficiency in analytics tools (YouTube Studio, Google Analytics) to track and interpret performance data.
- Strong project management skills with the ability to meet tight deadlines in a fast-paced environment.
- Fluency in English (written and verbal); Indonesian language skills are a plus.
- Creative mindset with a passion for trends in digital media, social platforms, and content innovation.