job description
Join People Profilers as a B2B Marketing Executive and take the lead in shaping impactful marketing strategies for the Southeast Asian (SEA) market. This dynamic role offers the opportunity to drive brand awareness, generate high-quality leads, and execute data-driven campaigns that resonate with enterprise clients across the region.
Based in the vibrant hub of Baliâwhether in Canggu, Ubud, or Denpasarâyouâll collaborate with cross-functional teams to develop compelling content, optimize digital channels, and measure the success of multi-touch campaigns. Ideal for a strategic thinker with a passion for B2B marketing, this position combines creativity with analytics to deliver measurable business growth.
If you thrive in a fast-paced environment and want to make your mark in the SEA B2B landscape, this is your chance to grow with a forward-thinking company.
Responsibility
- Develop and execute B2B marketing strategies tailored to the SEA region, aligning with business objectives and target audience needs.
- Create and manage multi-channel campaigns (email, social media, SEO/SEM, content marketing) to drive lead generation and brand engagement.
- Collaborate with sales and product teams to refine messaging, value propositions, and go-to-market strategies for B2B products.
- Analyze campaign performance using Google Analytics, CRM tools, and marketing automation platforms to optimize ROI.
- Produce high-quality content (whitepapers, case studies, blogs, and presentations) that positions the company as a thought leader in its industry.
- Manage relationships with external agencies, vendors, and partners to ensure seamless campaign execution.
- Monitor competitive landscape and market trends to identify opportunities for differentiation and growth.
- Report on KPIs (lead conversion rates, MQLs, CAC, etc.) and present insights to stakeholders for data-driven decision-making.
Qualifications
- Bachelorâs degree in Marketing, Business, Communications, or a related field.
- Minimum 3-5 years of experience in B2B marketing, preferably in the SEA region or for international markets.
- Proven track record in lead generation, demand generation, and digital marketing (SEO, PPC, social media, email).
- Strong analytical skills with proficiency in Google Analytics, HubSpot, Marketo, or similar tools.
- Excellent written and verbal communication skills in English; additional SEA languages (Bahasa Indonesia, Thai, Vietnamese) are a plus.
- Experience with CRM systems (Salesforce, Zoho) and marketing automation platforms.
- Creative thinker with the ability to develop data-backed strategies and adapt to evolving market conditions.
- Self-motivated, detail-oriented, and able to work independently in a remote or hybrid setting.