job description
Join Outsourced Quality Assured Services Inc. as a Digital Marketing Officer in the vibrant heart of Bali! We’re seeking a dynamic and creative professional to drive our digital presence, craft compelling content, and execute data-driven marketing campaigns that elevate brand awareness and business growth.
In this role, you’ll collaborate with cross-functional teams to develop and implement innovative digital strategies across social media, email, SEO, and paid advertising. Your expertise in analytics and trend-spotting will help optimize performance, while your passion for storytelling will engage and expand our audience. Based in Bali’s most sought-after locations—Canggu, Ubud, Denpasar, and beyond—you’ll thrive in a fast-paced, results-oriented environment with the flexibility of a tropical work setting.
If you’re a strategic thinker with a flair for digital innovation, this is your chance to make an impact in a role that blends creativity with measurable results. Apply today and take the next step in your marketing career!
Responsibility
- Develop and execute data-driven digital marketing campaigns across social media, email, SEO, and paid channels to boost brand visibility and lead generation.
- Create and curate engaging, high-quality content (copy, graphics, videos) tailored to target audiences and aligned with brand guidelines.
- Manage and optimize social media channels (Facebook, Instagram, LinkedIn, etc.) to increase engagement, followers, and conversions.
- Monitor and analyze KPIs and performance metrics (CTR, ROI, engagement rates) using tools like Google Analytics, Meta Business Suite, or similar.
- Collaborate with design, sales, and product teams to ensure consistent messaging and campaign alignment across all digital touchpoints.
- Stay ahead of industry trends and algorithm updates to adapt strategies and maintain competitive advantage.
- Plan and execute A/B testing for ads, landing pages, and email campaigns to refine messaging and improve conversion rates.
- Support lead nurturing and CRM initiatives to enhance customer retention and lifetime value.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 3+ years of experience in digital marketing, with a proven track record in social media management, content creation, and campaign optimization.
- Proficiency in digital marketing tools (e.g., Google Analytics, SEMrush, Hootsuite, Canva, Mailchimp).
- Strong copywriting and storytelling skills with the ability to adapt tone and style for different platforms and audiences.
- Experience with paid advertising (Facebook Ads, Google Ads, LinkedIn Ads) and budget management.
- Basic knowledge of SEO/SEM principles and keyword research to improve organic search performance.
- Excellent analytical and reporting skills to interpret data and derive actionable insights.
- Creative mindset with a passion for innovation and a keen eye for design and user experience.