job description
Join Leslie Corporation as a Marketing Operations Specialist and play a pivotal role in shaping data-driven marketing strategies for a leading solutions provider. Based in the vibrant hub of Canggu, Bali, youâll collaborate with cross-functional teams to optimize campaigns, enhance customer experiences, and drive measurable business growth.
In this dynamic role, youâll leverage cutting-edge tools and analytics to streamline marketing workflows, ensure seamless execution of multi-channel campaigns, and deliver actionable insights that fuel innovation. Whether youâre refining lead nurturing processes, automating workflows, or analyzing performance metrics, your expertise will directly impact our ability to scale efficiently in a competitive market.
Weâre looking for a detail-oriented, analytical professional who thrives in a fast-paced environment and is passionate about transforming data into strategic decisions. If youâre ready to make your mark in a forward-thinking organization, this is your opportunity to grow with us in one of Southeast Asiaâs most inspiring work destinations.
Responsibility
- Develop, implement, and optimize marketing automation workflows to enhance lead generation and customer engagement.
- Manage and analyze CRM and marketing databases to ensure data accuracy and actionable insights.
- Collaborate with marketing, sales, and IT teams to align campaign strategies with business objectives.
- Monitor and report on KPIs and ROI for marketing initiatives, providing data-driven recommendations for improvement.
- Oversee email marketing platforms, segmentation, and A/B testing to maximize conversion rates.
- Ensure compliance with data privacy regulations (e.g., GDPR, local laws) in all marketing operations.
- Identify and integrate new marketing technologies to enhance efficiency and scalability.
- Conduct market research and competitive analysis to inform strategic decisions.
Qualifications
- Bachelorâs degree in Marketing, Business, Data Analytics, or a related field.
- Minimum 3 years of experience in marketing operations, CRM management, or digital marketing.
- Proficiency in marketing automation tools (e.g., HubSpot, Marketo, Pardot) and analytics platforms (e.g., Google Analytics, Tableau).
- Strong analytical and problem-solving skills with the ability to interpret complex data sets.
- Experience with SQL, Excel, or data visualization tools is a plus.
- Excellent communication and project management skills to coordinate cross-functional initiatives.
- Familiarity with SEO/SEM, paid advertising, and lead nurturing strategies.
- Ability to work in a fast-paced, remote or hybrid environment with a proactive mindset.