job description
Are you a dynamic and results-driven professional with a passion for influencer marketing and e-commerce growth? Join our team as a TikTok & Shopee KOL/BD Manager and play a pivotal role in expanding our lingerie and shapewear brand across Malaysia's leading social commerce platforms.
In this role, you will spearhead our TikTok Shop and Shopee Malaysia operations, cultivating strategic partnerships with top-tier creators to drive brand awareness, engagement, and sales. You'll leverage your expertise in influencer marketing, digital trends, and e-commerce strategies to position our brand as a market leader in the intimate apparel space.
This is a unique opportunity to work in a fast-paced, innovative environment where your creativity and strategic thinking will directly impact business growth. If you thrive in collaborative settings and have a knack for building meaningful relationships with influencers, we want to hear from you!
Responsibility
- Develop and execute influencer marketing strategies for TikTok Shop and Shopee Malaysia to boost brand visibility and sales.
- Identify, negotiate, and manage partnerships with key opinion leaders (KOLs) and content creators in the fashion and lifestyle niche.
- Oversee end-to-end campaign management, from influencer outreach to performance tracking and ROI analysis.
- Collaborate with cross-functional teams to align influencer content with brand messaging and marketing objectives.
- Monitor industry trends, competitor activities, and platform algorithm changes to optimize campaign performance.
- Create compelling briefs and guidelines for influencers to ensure brand consistency and high-quality content.
- Analyze campaign metrics and provide data-driven insights to refine future strategies.
- Build and maintain strong relationships with platform representatives to stay ahead of new features and opportunities.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Proven experience in influencer marketing, business development, or e-commerce, preferably in the fashion or beauty industry.
- Strong understanding of TikTok Shop and Shopee ecosystems, including their algorithms, trends, and best practices.
- Excellent negotiation and relationship-building skills with a track record of successful KOL collaborations.
- Analytical mindset with the ability to interpret data and derive actionable insights.
- Creative thinker with a keen eye for trends and content that resonates with target audiences.
- Strong project management skills with the ability to multitask and meet deadlines in a fast-paced environment.
- Fluency in English and Bahasa Malaysia is a plus.