job description
Join Gladex Travel And Tours Corp as a Meta Ads Manager and take the lead in crafting high-impact digital advertising campaigns across Facebook, Instagram, and other Meta platforms. In this dynamic role, you will develop data-driven strategies to maximize ROI, engage target audiences, and drive measurable business growth. Based in the vibrant hub of Canggu, Bali, you’ll collaborate with cross-functional teams to align paid social efforts with broader marketing objectives, ensuring brand consistency and performance excellence.
Leverage your expertise in Meta Ads Manager, audience segmentation, and A/B testing to optimize ad spend, refine targeting, and deliver compelling creatives that convert. Whether scaling campaigns for lead generation, brand awareness, or direct sales, your analytical mindset and creative flair will be key to unlocking new opportunities in the competitive travel and tourism industry.
This is a full-time, on-site position offering a competitive salary, professional growth, and the chance to work in one of Southeast Asia’s most inspiring digital nomad destinations.
Responsibility
- Develop and execute end-to-end Meta advertising strategies, including campaign setup, audience targeting, and bid management.
- Manage budget allocation and pacing to ensure optimal spend across campaigns while maximizing ROI.
- Conduct in-depth performance analysis using Meta Ads Manager and third-party tools (e.g., Google Analytics) to identify trends and optimization opportunities.
- Create and A/B test ad creatives, copy, and landing pages to improve click-through rates (CTR) and conversion rates.
- Collaborate with design and content teams to produce high-quality, platform-specific assets (images, videos, carousels).
- Monitor competitor activity and industry trends to refine targeting and messaging strategies.
- Generate weekly/monthly reports with actionable insights for stakeholders, highlighting KPIs such as CPC, CPL, and ROAS.
- Stay updated on Meta’s algorithm changes and new features (e.g., Advantage+ campaigns, Reels ads) to maintain a competitive edge.
Qualifications
- 3+ years of hands-on experience managing Meta Ads campaigns with a proven track record of driving growth.
- Proficiency in Meta Ads Manager, Business Suite, and Pixel/Conversion API setup.
- Strong analytical skills with experience in data interpretation (Excel, Google Sheets, or BI tools).
- Excellent written and verbal communication skills in English for ad copy and stakeholder presentations.
- Experience in the travel, tourism, or hospitality industry is a plus.
- Familiarity with SEO, Google Ads, or TikTok Ads is advantageous.
- Creative mindset with an eye for design and user experience (UX) best practices.
- Ability to work in a fast-paced, collaborative environment with tight deadlines.