job description
Join Gladex Travel And Tours Corp as a Facebook Ads Specialist and take the lead in crafting high-impact digital advertising campaigns that drive traffic, generate leads, and deliver measurable business growth. Based in the vibrant hubs of Bali (Canggu, Ubud, Denpasar, or surrounding areas), you’ll leverage your expertise in paid social media to optimize ad performance, maximize ROI, and scale campaigns across Meta’s ecosystem.
This role is perfect for data-driven marketers who thrive in a dynamic environment, combining creativity with analytical rigor to turn clicks into conversions. Whether you're refining audience targeting, A/B testing ad creatives, or analyzing performance metrics, your work will directly contribute to the company’s digital success.
Enjoy the flexibility of remote work from Bali’s most inspiring locations while collaborating with a global team. If you’re passionate about digital marketing and ready to make an impact, we’d love to hear from you!
Responsibility
- Develop, manage, and optimize Facebook and Instagram ad campaigns to drive lead generation, traffic, and conversions.
- Conduct in-depth audience research and segmentation to refine targeting strategies for maximum engagement.
- Create and test ad creatives (copy, images, videos) to improve click-through rates (CTR) and conversion rates.
- Monitor and analyze key performance metrics (CPC, CPL, ROAS) and adjust bids, budgets, and placements accordingly.
- Collaborate with cross-functional teams (design, content, sales) to align ad strategies with broader marketing goals.
- Stay updated on Meta’s algorithm changes and industry trends to ensure campaigns remain competitive.
- Generate detailed reports on campaign performance with actionable insights for stakeholders.
- Scale successful campaigns while maintaining cost efficiency and ad spend optimization.
Qualifications
- Proven experience (2+ years) as a Facebook Ads Specialist or in a similar paid social role.
- Strong proficiency in Meta Ads Manager, including audience targeting, pixel implementation, and conversion tracking.
- Hands-on experience with A/B testing and data-driven decision-making to improve ad performance.
- Solid understanding of digital marketing KPIs (CTR, CPC, CPL, ROAS) and how to optimize for them.
- Excellent analytical skills with the ability to interpret data and derive actionable insights (Google Analytics, Excel, or similar tools).
- Creative mindset with experience in ad copywriting and basic graphic/video editing (Canva, Adobe Suite, or similar).
- Strong communication and collaboration skills to work with remote teams across time zones.
- Certification in Meta Blueprint or Google Ads is a plus.