job description
Join Aroma Prima Livindo as a TikTok Ads Specialist and drive impactful digital marketing campaigns in the heart of Bali. This role is perfect for a data-driven marketer passionate about leveraging TikTok and Meta platforms to amplify brand visibility, engagement, and conversions. You’ll develop and execute high-performance ad strategies, optimize CPAS (Cost Per Acquisition/Action), and analyze campaign metrics to refine targeting and creative approaches.
Based in vibrant Badung, Bali, you’ll collaborate with a dynamic team to innovate in the fast-paced world of social media advertising. Whether you're scaling existing campaigns or testing new creative formats, your expertise will directly contribute to the company’s growth in the digital landscape.
If you thrive in a results-oriented environment and have a knack for turning insights into action, this is your opportunity to make a tangible impact while enjoying Bali’s inspiring work-life balance.
Responsibility
- Develop, manage, and optimize TikTok and Meta ad campaigns to achieve KPIs (e.g., CTR, CPA, ROAS).
- Conduct audience research and segmentation to refine targeting strategies.
- Monitor and analyze campaign performance using analytics tools (e.g., TikTok Ads Manager, Meta Business Suite).
- Implement A/B testing for ad creatives, copy, and landing pages to improve conversion rates.
- Collaborate with content teams to produce high-engagement ad assets (videos, images, carousels).
- Manage budget allocation and bidding strategies to maximize ROI.
- Stay updated on TikTok/Meta algorithm changes and industry trends to adapt strategies.
- Generate detailed reports on campaign results and present actionable insights to stakeholders.
Qualifications
- Proven experience (2+ years) in TikTok Ads and Meta Ads management.
- Strong understanding of CPAS (Cost Per Action/ Acquisition) and performance marketing metrics.
- Proficiency in TikTok Ads Manager, Meta Ads Manager, Google Analytics, or similar tools.
- Creative mindset with the ability to craft compelling ad copy and visuals.
- Analytical skills to interpret data and derive data-driven decisions.
- Experience with pixel tracking, retargeting, and lookalike audiences.
- Excellent communication skills in English (written and verbal).
- Ability to work in a fast-paced, collaborative environment in Bali.