job description
Join Concepcion Industrial Corporation as a Technical Marketing Specialist and drive the growth of our B2B and industrial product lines in the dynamic Southeast Asian market. This role bridges the gap between engineering excellence and market demand, requiring a unique blend of technical expertise and strategic marketing acumen.
Based in the vibrant hub of Canggu, Bali, you will collaborate with cross-functional teams to develop compelling value propositions, technical content, and go-to-market strategies for our industrial solutions. Your work will directly impact our ability to engage high-value clients, differentiate our offerings, and expand our market share in the region.
We are seeking a detail-oriented professional with a passion for industrial products, a deep understanding of B2B sales cycles, and the ability to translate complex technical features into clear, customer-centric benefits. If you thrive in a fast-paced environment and enjoy solving real-world business challenges, this is your opportunity to make a tangible impact.
Responsibility
- Develop and execute technical marketing strategies for industrial and B2B product lines, aligning with business objectives and market trends.
- Create high-impact product collateral, including datasheets, whitepapers, case studies, and technical presentations tailored to engineering and procurement audiences.
- Collaborate with R&D and engineering teams to gather product insights and translate technical specifications into compelling marketing messages.
- Conduct market and competitive analysis to identify opportunities, gaps, and differentiation points for industrial solutions.
- Support sales teams with technical training, battle cards, and customer-facing materials to enhance their effectiveness in B2B engagements.
- Manage digital marketing initiatives, including SEO-optimized content, email campaigns, and webinars targeting industrial decision-makers.
- Represent the company at trade shows, conferences, and client meetings, delivering technical presentations and demonstrations.
- Monitor and report on campaign performance, using data-driven insights to refine strategies and improve ROI.
Qualifications
- Bachelor’s degree in Engineering, Marketing, Business, or a related field. Advanced degrees or certifications in technical marketing are a plus.
- Minimum 3-5 years of experience in B2B or industrial marketing, with a proven track record in technical product promotion.
- Strong understanding of industrial products, manufacturing processes, or engineering principles relevant to the sector.
- Exceptional written and verbal communication skills, with the ability to simplify complex technical concepts for diverse audiences.
- Experience with CRM and marketing automation tools (e.g., HubSpot, Salesforce, Marketo) and analytics platforms (e.g., Google Analytics).
- Proficiency in SEO, content marketing, and digital lead generation strategies for B2B markets.
- Ability to work in a cross-functional, fast-paced environment with stakeholders across sales, engineering, and product development.
- Fluency in English is required; additional languages (e.g., Indonesian, Mandarin) are advantageous.