job description
Join Awfully Chocolate Pte Ltd as a Marketing and Branding Specialist and play a pivotal role in shaping the brand identity of one of Asia's most beloved chocolate brands. This position is perfect for a creative and strategic thinker who is passionate about delivering consistent and compelling brand experiences across all touchpointsâfrom retail outlets and cafĂ©s to digital platforms and packaging.
Based in the vibrant and culturally rich locations of Bali, you will have the unique opportunity to blend global branding strategies with local market insights. Your work will directly impact customer engagement, brand loyalty, and business growth in one of the world's most dynamic markets.
If you thrive in a collaborative environment and have a keen eye for detail, we invite you to bring your expertise to our team and help elevate the Awfully Chocolate brand to new heights.
Responsibility
- Develop and implement comprehensive branding strategies to ensure consistency across all retail outlets, cafés, digital platforms, and marketing materials.
- Collaborate with cross-functional teams, including design, sales, and product development, to create cohesive brand messaging and visual identity.
- Manage and oversee the production of marketing collateral, including packaging, promotional materials, and digital content, ensuring alignment with brand guidelines.
- Conduct market research and analyze consumer trends to identify opportunities for brand growth and engagement in the Bali market.
- Plan and execute digital marketing campaigns, including social media, email marketing, and SEO, to enhance brand visibility and drive customer acquisition.
- Monitor and report on the effectiveness of branding and marketing initiatives, using data-driven insights to optimize strategies.
- Organize and participate in local events, partnerships, and sponsorships to increase brand awareness and community engagement.
- Train and support retail and café staff on brand standards, ensuring a consistent customer experience across all locations.
Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 3 years of experience in branding, marketing, or a similar role, preferably in the F&B or retail industry.
- Proven track record of developing and executing successful branding and marketing strategies.
- Strong understanding of digital marketing tools and platforms, including social media, SEO, and content management systems.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with diverse teams.
- Creative thinker with a keen eye for design and detail, and a passion for delivering high-quality brand experiences.
- Analytical mindset with the ability to interpret data and make informed decisions to drive brand performance.
- Familiarity with the Bali market and consumer behavior is a plus.