job description
Are you a dynamic and strategic thinker with a passion for influencer marketing? Nexgen is seeking a Supervisor KOL Strategist to lead our Key Opinion Leader (KOL) initiatives in Bali. In this role, you will develop and execute innovative strategies to amplify brand presence through influential voices, driving engagement and conversions. Based in the vibrant hub of Canggu, you'll collaborate with cross-functional teams to shape impactful campaigns that resonate with our target audience.
As a Supervisor KOL Strategist, you will play a pivotal role in identifying, nurturing, and managing relationships with top-tier influencers. Your expertise will help elevate our brand’s digital footprint, ensuring alignment with business objectives and market trends. If you thrive in a fast-paced environment and have a knack for storytelling, this is your opportunity to make a lasting impact.
Responsibility
- Develop and implement comprehensive KOL strategies to enhance brand visibility and engagement.
- Identify, recruit, and manage relationships with high-impact influencers across various platforms.
- Collaborate with marketing and creative teams to design cohesive campaigns that align with brand goals.
- Monitor and analyze KOL performance metrics, providing actionable insights for optimization.
- Negotiate contracts and partnerships with influencers, ensuring mutually beneficial agreements.
- Stay ahead of industry trends and competitor activities to refine strategies continuously.
- Lead brainstorming sessions to generate innovative content ideas tailored to target audiences.
- Report on campaign ROI and present findings to senior management.
Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field.
- Minimum of 3 years of experience in influencer marketing or digital strategy.
- Proven track record of managing successful KOL campaigns with measurable results.
- Strong analytical skills with proficiency in data-driven decision-making.
- Excellent communication and negotiation abilities to foster influencer relationships.
- Creative mindset with a passion for storytelling and content creation.
- Familiarity with social media platforms and influencer marketing tools.
- Ability to work independently and collaboratively in a fast-paced environment.