job description
Join Nexgen as a Supervisor KOL Strategist and lead our influencer marketing initiatives in the dynamic Bali market. In this role, you will oversee the development and execution of Key Opinion Leader (KOL) strategies to enhance brand visibility, engagement, and conversions. Based in the vibrant hub of Canggu, you will collaborate with cross-functional teams to identify trends, manage KOL partnerships, and drive impactful campaigns that resonate with our target audience.
This is a unique opportunity to shape the future of influencer marketing in Indonesia while working in a creative and fast-paced environment. If you have a passion for digital marketing, a keen eye for trends, and a proven track record in KOL management, we want to hear from you!
Responsibility
- Develop and implement comprehensive KOL strategies aligned with brand objectives and market trends.
- Identify, evaluate, and onboard high-impact KOLs across various platforms (Instagram, TikTok, YouTube, etc.).
- Negotiate and manage contracts, budgets, and partnerships with KOLs to ensure ROI and brand alignment.
- Monitor and analyze KOL campaign performance, providing data-driven insights and optimization recommendations.
- Collaborate with marketing, creative, and PR teams to integrate KOL initiatives into broader campaigns.
- Stay ahead of industry trends, competitor activities, and emerging platforms to innovate KOL strategies.
- Mentor and guide junior team members in KOL outreach, content creation, and relationship management.
- Ensure compliance with brand guidelines, legal requirements, and ethical standards in all KOL collaborations.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum of 3 years of experience in influencer marketing, KOL management, or digital marketing, with at least 1 year in a supervisory role.
- Proven track record of successfully managing KOL campaigns with measurable results.
- Strong negotiation, communication, and interpersonal skills to build and maintain KOL relationships.
- Proficiency in analytics tools (Google Analytics, social media insights) and CRM platforms.
- Creative thinker with a deep understanding of social media trends and audience engagement strategies.
- Ability to work in a fast-paced environment, manage multiple projects, and meet deadlines.
- Fluency in English and Bahasa Indonesia; additional languages are a plus.