job description
Join Transsion as a Strategy & Consumer Insight Specialist for the Infinix brand in Southeast Asia. This is a unique opportunity to shape the future of mobile technology by leveraging data-driven insights to drive consumer engagement and market growth. Based in the vibrant regions of Bali, you will work closely with cross-functional teams to develop strategies that resonate with local and regional markets.
In this role, you will analyze consumer behavior, market trends, and competitive landscapes to provide actionable recommendations. Your expertise will directly influence product positioning, marketing campaigns, and business expansion strategies. If you are passionate about consumer insights and strategic planning, this is your chance to make a significant impact in a dynamic and innovative environment.
Responsibility
- Conduct in-depth market research and consumer behavior analysis to identify trends and opportunities.
- Develop and implement strategic plans to enhance brand positioning and market penetration.
- Collaborate with marketing, sales, and product teams to align strategies with business objectives.
- Monitor and analyze competitive activities to provide insights and recommendations.
- Create reports and presentations to communicate findings and strategies to stakeholders.
- Utilize data analytics tools to gather and interpret consumer insights.
- Support the development of marketing campaigns based on consumer insights.
- Stay updated with industry trends and technological advancements.
Qualifications
- Bachelor's degree in Marketing, Business, Economics, or a related field.
- Proven experience in market research, consumer insights, or strategic planning.
- Strong analytical skills with proficiency in data analysis tools (e.g., SPSS, Excel, Tableau).
- Excellent communication and presentation skills.
- Ability to work in a fast-paced, dynamic environment.
- Experience in the technology or mobile industry is a plus.
- Fluency in English; knowledge of local languages is an advantage.
- Strong problem-solving and decision-making abilities.