job description
Join GalaRasa Hidangan Nusantara as a Social Media Specialist and play a pivotal role in shaping our brand’s digital presence in Bali’s vibrant culinary scene. Based in Canggu, you’ll craft engaging content, foster meaningful connections with our audience, and drive growth through innovative social media strategies.
As part of our dynamic team, you’ll have the opportunity to showcase the rich flavors of Indonesian cuisine while leveraging the latest digital trends. Your creativity and strategic mindset will help elevate our brand, attract new customers, and build a loyal community of food enthusiasts.
If you’re passionate about storytelling, data-driven marketing, and creating impactful social campaigns, this is your chance to thrive in a fast-paced, culturally rich environment.
Responsibility
- Develop and execute a comprehensive social media strategy to increase brand awareness and engagement across platforms (Instagram, Facebook, TikTok, etc.).
- Create, curate, and schedule high-quality, visually appealing content (photos, videos, reels, stories) that aligns with brand identity.
- Monitor and respond to audience interactions, comments, and messages in a timely and professional manner.
- Analyze social media performance metrics (reach, engagement, conversions) and provide actionable insights to optimize campaigns.
- Collaborate with the marketing and culinary teams to promote new menu items, events, and special offers.
- Stay updated on social media trends, algorithm changes, and competitor activities to ensure a competitive edge.
- Manage paid social media advertising campaigns, including budget allocation and ROI tracking.
- Build and nurture relationships with influencers, food bloggers, and local communities to expand brand reach.
Qualifications
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- Proven experience (2+ years) in social media management, preferably in the F&B or hospitality industry.
- Strong portfolio showcasing creative content creation and successful social media campaigns.
- Proficiency in social media tools (e.g., Meta Business Suite, Canva, CapCut, Hootsuite) and analytics platforms.
- Excellent written and verbal communication skills in English and Indonesian.
- Deep understanding of SEO, hashtag strategies, and platform-specific best practices.
- Ability to work independently, meet deadlines, and adapt to fast-changing digital landscapes.
- Passion for food, culture, and storytelling with a keen eye for visual aesthetics.