job description
Join Kharisma Sukses Persada as a Brand Marketing Manager (Fragrance & Skincare) and lead the charge in crafting innovative brand strategies, impactful campaigns, and unforgettable product launches in Bali’s thriving beauty market. This is a unique opportunity to shape the future of premium fragrance and skincare brands while driving sales growth and brand loyalty in one of Southeast Asia’s most dynamic regions.
Based in the heart of Bali—covering vibrant hubs like Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, and Badung—you’ll collaborate with cross-functional teams to develop data-driven marketing initiatives that resonate with discerning consumers. Your expertise will elevate brand positioning, amplify digital presence, and ensure seamless execution of 360-degree campaigns, from concept to market impact.
If you’re a strategic thinker with a passion for luxury beauty and a track record of delivering measurable results, we want to hear from you. This contract role offers competitive compensation (IDR 11M–15M/month) and the chance to work with a forward-thinking company committed to excellence in the beauty industry.
Responsibility
- Develop and execute comprehensive brand strategies for fragrance and skincare lines, aligning with company goals and market trends.
- Lead the end-to-end planning and execution of high-impact marketing campaigns, including digital, social, and experiential activations.
- Spearhead product launches, from concept development to post-launch analysis, ensuring maximum visibility and ROI.
- Collaborate with creative, sales, and R&D teams to refine brand messaging, packaging, and consumer engagement strategies.
- Monitor market trends, competitor activity, and consumer insights to identify opportunities for brand differentiation and growth.
- Manage budgets, timelines, and KPIs for all marketing initiatives, providing regular performance reports to stakeholders.
- Build and maintain relationships with influencers, media partners, and retailers to amplify brand reach and credibility.
- Optimize omnichannel presence (e-commerce, retail, social media) to enhance customer acquisition and retention.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree is a plus.
- Minimum 5 years of experience in brand marketing, with at least 2 years in fragrance/skincare or luxury beauty.
- Proven track record of developing successful brand campaigns and driving sales growth in competitive markets.
- Strong analytical skills with proficiency in tools like Google Analytics, CRM systems, or market research platforms.
- Exceptional project management and leadership abilities, with experience leading cross-functional teams.
- Deep understanding of digital marketing (SEO, SEM, social media, email) and traditional marketing channels.
- Excellent communication and storytelling skills, with fluency in English (Indonesian is a plus).
- Creative mindset with a data-driven approach to decision-making and problem-solving.